Marketing · pricing
Supermetrics pricing
Supermetrics publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Supermetrics pricing is €49/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- €49/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
Supermetrics plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | €49/month | 6 | Entry tier |
| Growth | €199/month | 7 | +$150/month, 6 more features |
| Pro | €499/month | 7 | +$300/month, 6 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
€49/monthThe entry tier. It covers 1 core destination, 3 data sources, 1 user, 3 accounts per data source, weekly data refreshes, 4,000 monthly ai credits.
Growth
€199/monthOver Starter, this tier adds:
- 7 data sources
- 2 users
- 7 accounts per data source
- Daily data refreshes
- Custom data import (1 config)
- 12,000 monthly AI credits
Pro
€499/monthOver Growth, this tier adds:
- 10 data sources
- 3 users
- 10 accounts per data source
- Hourly data refreshes
- Data transformations
- 18,000 monthly AI credits
What the product covers
The full Supermetrics feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Integrations
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Salesforce
- HubSpot
Security
- GDPR compliant
- Data encryption
- OAuth
- API security
Deployment
- Cloud deployment
- Saas deployment
Platform
- Web support
- Google-sheets support
- Data-studio support
- Excel support
- Api support
Localization
- 30+ languages language support
People bring Supermetrics in for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. If that is not the job you are buying for, the alternatives to Supermetrics are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Supermetrics (this page) | €49/month | subscription | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Supermetrics |
| Onclusive | On request | quote | - | vs Supermetrics |
| Roxhill | On request | quote | - | vs Supermetrics |
| Bloomreach | On request | quote | - | vs Supermetrics |
| Invoca | On request | quote | - | vs Supermetrics |
| Insider | On request | quote | - | vs Supermetrics |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Supermetrics badges page.
Before you pay for Supermetrics
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between €49/month and €499/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Supermetrics against the tools that do have one before committing.
Supermetrics runs on web, google-sheets, data-studio, excel, api, and is published by Supermetrics Oy of Helsinki, Finland. The full record is on the Supermetrics review, and the rest of the category is under best marketing tools.
Supermetrics pricing questions
- How much does Supermetrics cost?
- Supermetrics publishes 3 tiers, from €49/month for Starter up to €499/month for Pro. The cheapest paid tier is €49/month.
- Does Supermetrics have a free plan?
- Not on the record we hold: Supermetrics is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Growth on Supermetrics?
- Growth costs €199/month against €49/month, and adds 7 data sources, 2 users, 7 accounts per data source, daily data refreshes.
- Is the Pro plan on Supermetrics worth it?
- That depends entirely on whether you need what it adds, which on the published record is 10 data sources, 3 users, 10 accounts per data source, hourly data refreshes. It costs €499/month against €49/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Supermetrics?
- The record lists 28 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency.
- Does Supermetrics charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Supermetrics prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Supermetrics against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Supermetrics covering price, platforms and features.