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Marketing · head to head

MoEngage vs Supermetrics

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MoEngage and Supermetrics actually diverge.

Attributes where MoEngage and Supermetrics differ
AttributeMoEngageSupermetrics
Starting priceOn request€49/month
Pricing modelquotesubscription
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MoEngage

Nothing recorded that Supermetrics does not also cover.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Supermetrics
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Supermetrics
  • A/B testing email subject lines for newsletter campaignsnot Supermetrics
  • Personalizing push notifications based on location and browsing historynot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot MoEngage
  • Loading advertising data into BigQuery or Snowflake for reportingnot MoEngage
  • Automating recurring client marketing reports at an agencynot MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Supermetrics on the points above - pick on price and on how each one feels to use.

MoEngage review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is MoEngage or Supermetrics better?
Neither clearly leads. MoEngage starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Supermetrics?
MoEngage starts at On request and Supermetrics at €49/month.
Does MoEngage or Supermetrics run on more platforms?
MoEngage runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Supermetrics is typically brought in for.
What can MoEngage do that Supermetrics cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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