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Influencer Marketing · head to head

Obviously vs Upfluence

Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Obviously covers AI influencer discovery, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Obviously and Upfluence actually diverge.

Attributes where Obviously and Upfluence differ
AttributeObviouslyUpfluence
Starting priceFree$478/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Chrome-extension, Api
Founded20202013

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Authenticity scoring
  • Twitter
  • Pinterest
  • Web support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Social commerce
  • Email outreach
  • Shopify
  • WooCommerce

Both cover

  • Campaign automation
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Upfluence
  • Building a dedicated creator network for a single brandnot Upfluence
  • Commissioning creator-produced content for brand channelsnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Obviously
  • Creator program scaling with ROI trackingnot Obviously
  • End-to-end automated influencer payouts and compliancenot Obviously
  • Brands and agencies managing influencer relationships at scalenot Obviously

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Obviously or Upfluence better?
Neither clearly leads. Obviously starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Obviously or Upfluence?
Obviously has a free tier; the other does not. Paid plans start at Free for Obviously and $478/month for Upfluence.
Does Obviously or Upfluence run on more platforms?
Obviously runs on Web. Upfluence runs on Web, Chrome-extension, Api.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Obviously best used for?
Obviously is most often used for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. Of those, outsourcing end-to-end influencer campaign management to an agency and building a dedicated creator network for a single brand are not what Upfluence is typically brought in for.
What can Obviously do that Upfluence cannot?
Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Campaign automation, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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