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Influencer Marketing · head to head

Izea vs Obviously

Izea logo

Izea

Influencer Marketing

Full-service influencer marketing technology platform

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Izea iZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Izea covers Creator discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Izea and Obviously actually diverge.

Attributes where Izea and Obviously differ
AttributeIzeaObviously
Pricing modelsubscriptionfreemium
PlatformsWeb, MobileWeb
Founded20062020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Izea

  • Creator discovery
  • Campaign management
  • Content creation
  • Payment processing
  • Contract management
  • Relationship management
  • Shopify
  • SOC2

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Pinterest

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Izea

  • Influencer discoverynot Obviously
  • Campaign executionnot Obviously
  • Content creationnot Obviously
  • Payment processingnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Izea
  • Building a dedicated creator network for a single brandnot Izea
  • Commissioning creator-produced content for brand channelsnot Izea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Izea

  • IZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Izea

Free
  • Creator FreeFree
    • Profile creation
    • Campaign access
    • Direct messaging
  • Brand Pro$299/month
    • Creator discovery
    • Campaign management
    • Analytics
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Dedicated support

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Izea if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want campaign management.
Izea review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Izea or Obviously better?
Neither clearly leads. Izea starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Izea or Obviously?
Izea starts at Free and Obviously at Free.
Does Izea or Obviously run on more platforms?
Izea runs on Web, Mobile. Obviously runs on Web.
Can I use Izea for free?
Both have a free tier, so you can try either at no cost before committing.
What is Izea best used for?
Izea is most often used for influencer discovery, campaign execution, content creation, payment processing. Of those, influencer discovery and campaign execution are not what Obviously is typically brought in for.
What can Izea do that Obviously cannot?
Izea covers Creator discovery, Campaign management, Content creation, Payment processing. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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