Softwr

Influencer Marketing · head to head

Fohr vs Upfluence

Fohr logo

Fohr

Influencer Marketing

Creator economy platform and marketplace

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Fohr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fohr fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Fohr covers Creator marketplace, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Fohr and Upfluence actually diverge.

Attributes where Fohr and Upfluence differ
AttributeFohrUpfluence
Starting priceFree$478/month
Pricing modeltransactionsubscription
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Chrome-extension, Api
Founded20122013

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fohr

  • Creator marketplace
  • Campaign management
  • Discovery tools
  • Portfolio management
  • Payment processing
  • Analytics
  • Collaboration tools
  • Monetization

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fohr

  • Vetting creators before a brand partnershipnot Upfluence
  • Running creator marketing strategy and execution through an agency teamnot Upfluence
  • Real-time reporting on live influencer campaignsnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Fohr
  • Running creator campaigns tied to an ecommerce storenot Fohr
  • Automating creator payments and affiliate trackingnot Fohr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fohr

  • Fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database
  • No price, package or minimum is published; the only route to a cost is a Get in Touch form

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Fohr

Free
  • CreatorFree
    • Profile creation
    • Access to campaigns
    • Portfolio management

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Fohr if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want campaign management.
Fohr review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Fohr or Upfluence better?
Neither clearly leads. Fohr starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fohr or Upfluence?
Fohr has a free tier; the other does not. Paid plans start at Free for Fohr and $478/month for Upfluence.
Does Fohr or Upfluence run on more platforms?
Fohr runs on Web, Mobile, Api. Upfluence runs on Web, Chrome-extension, Api.
Can I use Fohr for free?
Yes. Fohr has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Fohr best used for?
Fohr is most often used for vetting creators before a brand partnership, running creator marketing strategy and execution through an agency team, real-time reporting on live influencer campaigns. Of those, vetting creators before a brand partnership and running creator marketing strategy and execution through an agency team are not what Upfluence is typically brought in for.
What can Fohr do that Upfluence cannot?
Fohr covers Creator marketplace, Campaign management, Discovery tools, Portfolio management. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.
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