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Influencer Marketing · head to head

Influencity vs Obviously

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Influencity covers AI-powered discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influencity and Obviously actually diverge.

Attributes where Influencity and Obviously differ
AttributeInfluencityObviously
Pricing modelsubscriptionfreemium
PlatformsWeb, ApiWeb
Founded20142020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Campaign management
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration
  • Twitch
  • Shopify

Only in Obviously

  • AI influencer discovery
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Pinterest
  • English language support

Both cover

  • Audience analysis
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Obviously
  • Campaign managementnot Obviously
  • Audience analysisnot Obviously
  • Competitor researchnot Obviously
  • ROI measurementnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Influencity
  • Building a dedicated creator network for a single brandnot Influencity
  • Commissioning creator-produced content for brand channelsnot Influencity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want engagement prediction.
Obviously review

Questions people ask

Is Influencity or Obviously better?
Neither clearly leads. Influencity starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Obviously?
Influencity starts at Free and Obviously at Free.
Does Influencity or Obviously run on more platforms?
Influencity runs on Web, Api. Obviously runs on Web.
Can I use Influencity for free?
Both have a free tier, so you can try either at no cost before committing.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Obviously is typically brought in for.
What can Influencity do that Obviously cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Campaign management, Competitor benchmarking. Obviously covers AI influencer discovery, Engagement prediction, Micro-influencer identification, Campaign automation. Both handle Audience analysis, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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