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Influencer Marketing · head to head

Collabstr vs Obviously

Collabstr logo

Collabstr

Influencer Marketing

Influencer marketplace and management platform

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Collabstr the Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Collabstr covers Creator marketplace, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Collabstr and Obviously actually diverge.

Attributes where Collabstr and Obviously differ
AttributeCollabstrObviously
PlatformsWeb, Mobile, ApiWeb
Founded20192020

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Collabstr

  • Creator marketplace
  • Campaign management
  • Collaboration tools
  • Payment processing
  • Content approval
  • Performance tracking
  • Review system
  • Analytics

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Twitter

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Collabstr

  • Find and hire Instagram, TikTok, and YouTube influencersnot Obviously
  • Launch campaigns to 170,000 vetted creatorsnot Obviously
  • Track influencer post analytics and campaign performancenot Obviously
  • Manage secure payments until influencer work is completenot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Collabstr
  • Building a dedicated creator network for a single brandnot Collabstr
  • Commissioning creator-produced content for brand channelsnot Collabstr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Collabstr

  • The Internet Archive's capture of Collabstr's pricing page on 28 November 2020 listed Lite at $69/month with a 15% transaction fee and collabs visible for 7 days, Pro at $99/month with a 7% fee and collabs visible for 20 days, and Managed starting at $999/month with a $3,000 minimum budget and a dedicated account manager.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Collabstr

Free
  • BasicFree
    • Search influencers on marketplace
    • 10% marketplace fee
    • Post 1 campaign per month to 170,000 creators
  • Pro$299/month
    • Everything in Basic
    • Post 1 campaign per month
    • Track live analytics for 5 posts
  • Premium$399/month
    • Everything in Pro
    • Post unlimited campaigns per month
    • Track live analytics for 15 posts

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Collabstr if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want campaign management.
Collabstr review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Collabstr or Obviously better?
Neither clearly leads. Collabstr starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Collabstr or Obviously?
Collabstr starts at Free and Obviously at Free.
Does Collabstr or Obviously run on more platforms?
Collabstr runs on Web, Mobile, Api. Obviously runs on Web.
Can I use Collabstr for free?
Both have a free tier, so you can try either at no cost before committing.
What is Collabstr best used for?
Collabstr is most often used for find and hire instagram, tiktok, and youtube influencers, launch campaigns to 170,000 vetted creators, track influencer post analytics and campaign performance, manage secure payments until influencer work is complete. Of those, find and hire instagram, tiktok, and youtube influencers and launch campaigns to 170,000 vetted creators are not what Obviously is typically brought in for.
What can Collabstr do that Obviously cannot?
Collabstr covers Creator marketplace, Campaign management, Collaboration tools, Payment processing. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Collabstr: Does Collabstr offer a free plan?

Yes, Collabstr offers a free Basic plan that includes influencer search, marketplace access, and the ability to post 1 campaign per month to 170,000 creators. A 10% marketplace fee applies when you hire influencers.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Collabstr: What is the difference between Collabstr's Pro and Premium plans?

Pro costs $299/month and allows posting 1 campaign per month with analytics on 5 posts. Premium costs $399/month and allows unlimited campaigns per month, analytics on 15 posts, and reduces the marketplace fee to 5%. Annual billing provides 50% discount on both plans.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Collabstr: How does Collabstr ensure secure payments?

Collabstr holds payment securely in escrow until you approve the influencer's work. Money is not released to the creator until you confirm the quality and completion of the campaign deliverables.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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