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Influencer Marketing · head to head

Heepsy vs Obviously

Heepsy logo

Heepsy

Influencer Marketing

Find influencers in seconds

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Heepsy all paid plans billed annually only (up to 25% discount for yearly commitment); Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Heepsy covers Influencer discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Heepsy and Obviously actually diverge.

Attributes where Heepsy and Obviously differ
AttributeHeepsyObviously
Founded20182020

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heepsy

  • Influencer discovery
  • Audience demographics
  • Engagement analysis
  • Contact information
  • List management
  • Data export
  • Multi-platform search
  • Twitch

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Twitter
  • Pinterest

Both cover

  • Authenticity scoring
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Heepsy

  • Influencer discoverynot Obviously
  • Audience analysisnot Obviously
  • Fraud detectionnot Obviously
  • Competitor researchnot Obviously
  • Campaign planningnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Heepsy
  • Building a dedicated creator network for a single brandnot Heepsy
  • Commissioning creator-produced content for brand channelsnot Heepsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heepsy

  • All paid plans billed annually only (up to 25% discount for yearly commitment)
  • No monthly billing option for paid tiers

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Heepsy

Free
  • FreeFree
    • 500 search results/month
    • 10 advanced profiles/month
    • 1 project
  • Starter$69/month
    • 5,000 search results/month
    • 100 advanced profiles/month
    • 300 outreach emails/month
  • Plus$149/month
    • 25,000 search results/month
    • 500 advanced profiles/month
    • 1,200 outreach emails/month
  • Advanced$229/month
    • 50,000 search results/month
    • 1,000 advanced profiles/month
    • 6,000 outreach emails/month

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Heepsy if

  • You need influencer discovery.
  • You want to start without paying.
  • You also want audience demographics.
Heepsy review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Heepsy or Obviously better?
Neither clearly leads. Heepsy starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heepsy or Obviously?
Heepsy starts at Free and Obviously at Free.
Does Heepsy or Obviously run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Heepsy for free?
Both have a free tier, so you can try either at no cost before committing.
What is Heepsy best used for?
Heepsy is most often used for influencer discovery, audience analysis, fraud detection, competitor research. Of those, influencer discovery and audience analysis are not what Obviously is typically brought in for.
What can Heepsy do that Obviously cannot?
Heepsy covers Influencer discovery, Audience demographics, Engagement analysis, Contact information. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Authenticity scoring, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Heepsy: How much does Heepsy cost?

Heepsy offers a free plan with 500 searches/month. Paid plans start at $69/month (Starter, annual billing) up to $229/month (Advanced, annual billing).

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Heepsy: Does Heepsy offer a free trial?

Yes, Heepsy offers a 14-day free trial with nearly all paid features and no credit card required.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Heepsy: What discount does Heepsy offer for annual billing?

Heepsy offers up to 25% discount for annual billing, and nonprofits/NGOs receive an additional 20% discount.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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