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Influencer Marketing · head to head

Lumanu vs Upfluence

Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Lumanu covers Creator marketplace, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lumanu and Upfluence actually diverge.

Attributes where Lumanu and Upfluence differ
AttributeLumanuUpfluence
Starting priceFree$478/month
Pricing modeltransactionsubscription
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Chrome-extension, Api
Founded20182013

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Upfluence
  • Agencies funding and reconciling creator payments per project cyclenot Upfluence
  • Handling creator tax documentation and payouts at scalenot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Lumanu
  • Creator program scaling with ROI trackingnot Lumanu
  • End-to-end automated influencer payouts and compliancenot Lumanu
  • Brands and agencies managing influencer relationships at scalenot Lumanu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Lumanu or Upfluence better?
Neither clearly leads. Lumanu starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumanu or Upfluence?
Lumanu has a free tier; the other does not. Paid plans start at Free for Lumanu and $478/month for Upfluence.
Does Lumanu or Upfluence run on more platforms?
Lumanu runs on Web, Mobile, Api. Upfluence runs on Web, Chrome-extension, Api.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Lumanu best used for?
Lumanu is most often used for paying creators and influencers across many payees without building payment infrastructure, agencies funding and reconciling creator payments per project cycle, handling creator tax documentation and payouts at scale. Of those, paying creators and influencers across many payees without building payment infrastructure and agencies funding and reconciling creator payments per project cycle are not what Upfluence is typically brought in for.
What can Lumanu do that Upfluence cannot?
Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Lumanu: How is Lumanu priced for different types of customers?

Lumanu uses tiered pricing based on customer type. Agencies pay usage-based pricing with no monthly minimums. Brands pay low transaction fees similar to credit card processing with volume discounts. Platforms receive custom pricing with flexible revenue share or wholesale options.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Lumanu: Does Lumanu charge vendors to process payments?

Standard ACH payments are not charged to vendors. Optional services like Instant Pay may have disclosed fees, but the page does not specify amounts.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Lumanu: Is there a free trial or minimum contract for Lumanu?

The pricing page does not mention a free trial or freemium option. Pricing is customized based on specific requirements and customers are advised to schedule a demo to receive personalized pricing.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Lumanu: Can Lumanu pricing be adjusted over time?

Yes, plans can be adjusted as business needs evolve by working with their team. Annual pricing options are also available for some customer types.

Source
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