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Influencer Marketing · head to head

Creator.co vs Obviously

Creator.co logo

Creator.co

Influencer Marketing

Connect with creators who love your brand

From
$460/month
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Creator.co covers Creator marketplace, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Creator.co and Obviously actually diverge.

Attributes where Creator.co and Obviously differ
AttributeCreator.coObviously
Starting price$460/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20182020

Identical on both: platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Creator.co

  • Creator marketplace
  • Campaign management
  • UGC collection
  • Content licensing
  • Performance tracking
  • Influencer matching
  • Brief templates
  • Payment processing

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Twitter

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Pinterest
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Creator.co

  • Recruiting creators for product seeding and gifting campaignsnot Obviously
  • Running influencer campaigns with a dedicated account manager on the Managed plannot Obviously
  • Pulling insight reports on individual creators before outreachnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Creator.co
  • Building a dedicated creator network for a single brandnot Creator.co
  • Commissioning creator-produced content for brand channelsnot Creator.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Creator.co

  • The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
  • Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
  • The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
  • Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Creator.co

$460/month
  • Self-Service$460/month
    • Access to marketplace
    • Campaign creation
    • Basic analytics
  • Start-Up$1795/month
    • Managed campaigns
    • Creator matching
    • Content review
  • Trailblazer$2695/month
    • Premium creators
    • Advanced strategy
    • Performance optimization

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Creator.co if

  • You need creator marketplace.
  • You also want campaign management.
Creator.co review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Creator.co or Obviously better?
Neither clearly leads. Creator.co starts at $460/month and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Creator.co or Obviously?
Obviously has a free tier; the other does not. Paid plans start at $460/month for Creator.co and Free for Obviously.
Does Creator.co or Obviously run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Creator.co starts at $460/month.
What is Creator.co best used for?
Creator.co is most often used for recruiting creators for product seeding and gifting campaigns, running influencer campaigns with a dedicated account manager on the managed plan, pulling insight reports on individual creators before outreach. Of those, recruiting creators for product seeding and gifting campaigns and running influencer campaigns with a dedicated account manager on the managed plan are not what Obviously is typically brought in for.
What can Creator.co do that Obviously cannot?
Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, Pinterest.

Answered from the vendors’ own pages

Creator.co: How much does Creator Co cost?

Creator Co does not publish specific pricing on its website. The platform uses a quote-based model where you pay only for the creators you activate. Interested customers must book a demo to receive a customized pricing quote based on their needs.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Creator.co: How does Creator Co pricing work?

Creator Co is designed to be cost-efficient and transparent. You control spending through a digital wallet and only pay for the creators you activate. Actual pricing quotes are customized and provided after scheduling a demo with the sales team.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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