Software · pricing
Obviously pricing
Obviously publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $399/month
- Model
- Subscription
- Tiers
- 2
- Free tier
- Not on record
Obviously plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Discovery | $399/month | 4 | Entry tier |
| Scale | $799/month | 4 | +$400/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Discovery
$399/monthThe entry tier. It covers ai influencer discovery, audience analysis, campaign tracking, basic reporting.
Scale
$799/monthOver Discovery, this tier adds:
- Advanced AI discovery
- Engagement prediction
- Campaign automation
- Advanced analytics
What the product covers
The full Obviously feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- AI influencer discovery
- Audience analysis
- Engagement prediction
- Micro-influencer identification
- Campaign automation
- Performance analytics
- Authenticity scoring
Integrations
- TikTok
- YouTube
Security
- GDPR
- Data encryption
Deployment
- Cloud deployment
Platform
- Web support
Localization
- English language support
People bring Obviously in for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. If that is not the job you are buying for, the alternatives to Obviously are worth a look before you commit to a tier.
Before you pay for Obviously
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between $399/month and $799/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Obviously against the tools that do have one before committing.
Obviously runs on web, and is published by Obviously Inc. of San Francisco, CA. The full record is on the Obviously review.
Obviously pricing questions
- How much does Obviously cost?
- Obviously publishes 2 tiers, from $399/month for Discovery up to $799/month for Scale. The cheapest paid tier is $399/month.
- Does Obviously have a free plan?
- Not on the record we hold: Obviously is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Discovery and Scale on Obviously?
- Scale costs $799/month against $399/month, and adds advanced ai discovery, engagement prediction, campaign automation, advanced analytics.
- Is the Scale plan on Obviously worth it?
- That depends entirely on whether you need what it adds, which on the published record is advanced ai discovery, engagement prediction, campaign automation, advanced analytics. It costs $799/month against $399/month for Discovery. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Obviously?
- The record lists 17 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels.
- Does Obviously charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Obviously prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Obviously against before paying?
- Nothing else in this directory is filed close enough to Obviously to make a useful price comparison.