Influencer Marketing · pricing
Obviously pricing
Obviously publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Obviously pricing is free across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Freemium
- Tiers
- 4
- Free tier
- Yes
Obviously plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 7 | Entry tier |
| Startup | On request | 6 | Priced on request |
| SMB | On request | 5 | Priced on request |
| Enterprise | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 1,200 predictions per month, 1 user seat, up to 10mb files, 10,000 rows maximum, classification and regression models, rest apis.
Startup
On requestOver Free, this tier adds:
- Up to 100MB files
- 1 million rows
- 1 use case
- Dedicated strategist and data scientist
- Slack and call support
- Governance, SAML/SSO, audit trails, data residency options
SMB
On requestOver Startup, this tier adds:
- Up to 1GB files
- 100 million rows
- 3 use cases
- Dedicated AI strategist and data scientist with video/chat access
- SAML/SSO, logging, data residency, custom data sources
Enterprise
On requestOver SMB, this tier adds:
- Up to 10GB files
- 250 million rows
- 5 use cases
- Custom pricing
- Full advanced security features including private cloud setup
Where Obviously stops being free
Free, Free
- 1,200 predictions per month
- 1 user seat
- Up to 10MB files
- 10,000 rows maximum
- Classification and regression models
- REST APIs
- Email support
No paid tier on record
Obviously lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Obviously feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- AI influencer discovery
- Audience analysis
- Engagement prediction
- Micro-influencer identification
- Campaign automation
- Performance analytics
- Authenticity scoring
Integrations
- TikTok
- YouTube
Security
- GDPR
- Data encryption
Deployment
- Cloud deployment
Platform
- Web support
Localization
- English language support
People bring Obviously in for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. If that is not the job you are buying for, the alternatives to Obviously are worth a look before you commit to a tier.
How that compares in Influencer Marketing
Too few influencer marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Obviously (this page) | Free | freemium | - | |
| The Influencer Marketing Factory | $5000/project | quote | - | vs Obviously |
| Izea | Free | subscription | - | vs Obviously |
| Dovetale | Free | freemium | - | vs Obviously |
| HypeAuditor | Free | freemium | - | vs Obviously |
| Fohr | Free | transaction | - | vs Obviously |
| Creator.co | $460/month | subscription | - | vs Obviously |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Obviously badges page.
Before you pay for Obviously
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Obviously runs on web, and is published by Obviously Inc. of San Francisco, CA. The full record is on the Obviously review, and the rest of the category is under best influencer marketing tools.
Obviously pricing questions
- How much does Obviously cost?
- Obviously publishes 4 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.
- Does Obviously have a free plan?
- Yes. The Free tier costs nothing and covers 1,200 predictions per month, 1 user seat, up to 10mb files.
- What is the difference between Free and Startup on Obviously?
- Startup costs On request against Free, and adds up to 100mb files, 1 million rows, 1 use case, dedicated strategist and data scientist.
- Which influencer marketing tools can I use without paying?
- 4 of the 8 influencer marketing tools listed alongside Obviously have a free tier: Izea, Dovetale, HypeAuditor, Fohr.
- What am I actually paying for with Obviously?
- The record lists 17 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels.
- Does Obviously charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Obviously prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Obviously against before paying?
- The closest influencer marketing tools in this directory are The Influencer Marketing Factory, Izea, Dovetale, HypeAuditor. Each has a side-by-side comparison with Obviously covering price, platforms and features.