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Influencer Marketing · head to head

Lumanu vs Obviously

Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Lumanu covers Creator marketplace, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lumanu and Obviously actually diverge.

Attributes where Lumanu and Obviously differ
AttributeLumanuObviously
Pricing modeltransactionfreemium
PlatformsWeb, Mobile, ApiWeb
Founded20182020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Twitter

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Obviously
  • Agencies funding and reconciling creator payments per project cyclenot Obviously
  • Handling creator tax documentation and payouts at scalenot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Lumanu
  • Building a dedicated creator network for a single brandnot Lumanu
  • Commissioning creator-produced content for brand channelsnot Lumanu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Lumanu or Obviously better?
Neither clearly leads. Lumanu starts at Free and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumanu or Obviously?
Lumanu starts at Free and Obviously at Free.
Does Lumanu or Obviously run on more platforms?
Lumanu runs on Web, Mobile, Api. Obviously runs on Web.
Can I use Lumanu for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lumanu best used for?
Lumanu is most often used for paying creators and influencers across many payees without building payment infrastructure, agencies funding and reconciling creator payments per project cycle, handling creator tax documentation and payouts at scale. Of those, paying creators and influencers across many payees without building payment infrastructure and agencies funding and reconciling creator payments per project cycle are not what Obviously is typically brought in for.
What can Lumanu do that Obviously cannot?
Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Lumanu: How is Lumanu priced for different types of customers?

Lumanu uses tiered pricing based on customer type. Agencies pay usage-based pricing with no monthly minimums. Brands pay low transaction fees similar to credit card processing with volume discounts. Platforms receive custom pricing with flexible revenue share or wholesale options.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Lumanu: Does Lumanu charge vendors to process payments?

Standard ACH payments are not charged to vendors. Optional services like Instant Pay may have disclosed fees, but the page does not specify amounts.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Lumanu: Is there a free trial or minimum contract for Lumanu?

The pricing page does not mention a free trial or freemium option. Pricing is customized based on specific requirements and customers are advised to schedule a demo to receive personalized pricing.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Lumanu: Can Lumanu pricing be adjusted over time?

Yes, plans can be adjusted as business needs evolve by working with their team. Annual pricing options are also available for some customer types.

Source
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