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Influencer Marketing · head to head

Linqia vs Obviously

Linqia logo

Linqia

Influencer Marketing

Native advertising and influencer platform

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Linqia linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Linqia covers Creator network, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Linqia and Obviously actually diverge.

Attributes where Linqia and Obviously differ
AttributeLinqiaObviously
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20122020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linqia

  • Creator network
  • Campaign management
  • Content creation
  • Performance tracking
  • Audience insights
  • Content approval
  • Payment processing
  • Analytics

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Pinterest

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Linqia

  • Outsourcing annual influencer strategy and campaign execution to an agencynot Obviously
  • Running creator campaigns with paid amplification behind the contentnot Obviously
  • Managing creator discovery and content approvals in the Resonate platformnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Linqia
  • Building a dedicated creator network for a single brandnot Linqia
  • Commissioning creator-produced content for brand channelsnot Linqia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linqia

  • Linqia is sold as a managed influencer marketing agency service rather than self-serve software, with creator negotiation and contracting done by its team
  • Pricing is by quote only, with no rate, minimum spend or named cost driver published; the site offers only Contact Us and Request a Demo

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Linqia

On request
  • Platform Access$undefined/month
    • Creator network
    • Campaign management
    • Content creation

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Linqia if

  • You need creator network.
  • You work on Web, Api.
  • You also want campaign management.
Linqia review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Linqia or Obviously better?
Neither clearly leads. Linqia starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linqia or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for Linqia and Free for Obviously.
Does Linqia or Obviously run on more platforms?
Linqia runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Linqia starts at On request.
What is Linqia best used for?
Linqia is most often used for outsourcing annual influencer strategy and campaign execution to an agency, running creator campaigns with paid amplification behind the content, managing creator discovery and content approvals in the resonate platform. Of those, outsourcing annual influencer strategy and campaign execution to an agency and running creator campaigns with paid amplification behind the content are not what Obviously is typically brought in for.
What can Linqia do that Obviously cannot?
Linqia covers Creator network, Campaign management, Content creation, Performance tracking. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, Twitter.

Answered from the vendors’ own pages

Linqia: How much does Linqia cost?

Linqia does not publish pricing on its website. Interested parties must request a demo to receive pricing information from the sales team.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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