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Obviously
AI-powered influencer identification and campaign platform
As of 30 August 2026, Obviously is free to use. Obviously uses artificial intelligence to identify non-traditional and micro-influencers across social platforms. Softwr lists it under Influencer Marketing. Obviously is made by Obviously Inc., launched in 2020, available on Web.
Overview
What Obviously does
Obviously uses artificial intelligence to identify non-traditional and micro-influencers across social platforms. The platform analyzes audience data, engagement quality, and brand fit to uncover authentic creators, enabling brands to discover untapped influencer networks.
What people use it for
- Outsourcing end-to-end influencer campaign management to an agency
- Building a dedicated creator network for a single brand
- Commissioning creator-produced content for brand channels
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Obviously.
- Pricing not published for Startup, SMB, and Enterprise plans; contact required
- Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
- Note: Obviously AI was archived and rebranded as Zams as of 2025
Cross-shopped
What people choose instead of Obviously
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- ObviouslyvsRRefersion
Refersion: Affiliate and influencer marketing for e-commerce
- ObviouslyvsCreatorIQ
CreatorIQ: Enterprise influencer marketing intelligence
- ObviouslyvsGrin
Grin: The all-in-one creator management platform
Pricing
What Obviously costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 1,200 predictions per month
- 1 user seat
- Up to 10MB files
- 10,000 rows maximum
- Classification and regression models
- REST APIs
Startup
On request
- Up to 100MB files
- 1 million rows
- 1 use case
- Dedicated strategist and data scientist
- Slack and call support
- Governance, SAML/SSO, audit trails, data residency options
SMB
On request
- Up to 1GB files
- 100 million rows
- 3 use cases
- Dedicated AI strategist and data scientist with video/chat access
- SAML/SSO, logging, data residency, custom data sources
Enterprise
On request
- Up to 10GB files
- 250 million rows
- 5 use cases
- Custom pricing
- Full advanced security features including private cloud setup
Capabilities
Features
AI influencer discovery
Audience analysis
Engagement prediction
Micro-influencer identification
Campaign automation
Performance analytics
Authenticity scoring
Instagram
Integration with Instagram
TikTok
Integration with TikTok
YouTube
Integration with YouTube
Twitter
Integration with Twitter
Pinterest
Integration with Pinterest
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Obviously AI cost?
Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.
SourceWhat is included in the free tier?
The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.
SourceWhat predictions count toward the Obviously AI free tier limit?
Predictions are counted per API call or per row in file uploads towards the monthly limit.
SourceBehind it
Who makes Obviously
- Company
- Obviously Inc.
- Based in
- San Francisco, CA
Keep looking
Where to go from Obviously
- Obviously alternativesEvery product people weigh against it
- Obviously pricingPlans, floors and what the tiers exclude
- Obviously badgesWhich rules it meets, and the figure behind each
- All Influencer Marketing softwareThe full category
- Best Influencer Marketing softwareThe shortlist, and how it was cut
Best Influencer Marketing software for
Compare Obviously with
- CreatorIQ
- Impact.com
- Refersion
- Grin
- Storyclash
- Tribe Dynamics
- Audiense
- Later Influence
- Tagger
- Sprout Social
- Heepsy
- Julius
- The Influencer Marketing Factory
- Influencity
- Influential
- Insense
- Izea
- Klear
Other Influencer Marketing software
Full-service influencer marketing agency and platform
From $5,000/project4 researched notes
Softwr does not host reviews and shows no star rating for Obviously, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Obviously
Obviously alternatives
What people switch to, and what they give up
Obviously pricing
Every tier, and where the cost actually lands
Compare Obviously
Put it head to head with anything we hold
Obviously badge
Its rating, and an embed for your own site
Best Influencer Marketing software alternatives
Audience intelligence for influencer discovery
