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Influencer Marketing · head to head

Klear vs Obviously

Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klear no pricing is published for any of the four tiers; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Klear covers AI-powered discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Klear and Obviously actually diverge.

Attributes where Klear and Obviously differ
AttributeKlearObviously
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20122020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Campaign management
  • Influencer CRM
  • Social listening
  • Competitor tracking
  • Reporting
  • Meltwater

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Authenticity scoring
  • Web support
  • English language support

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • Pinterest
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Klear

  • Influencer marketing platformnot Obviously
  • Social media monitoringnot Obviously
  • Influencer discovery and outreachnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Klear
  • Building a dedicated creator network for a single brandnot Klear
  • Commissioning creator-produced content for brand channelsnot Klear

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Klear or Obviously better?
Neither clearly leads. Klear starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klear or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for Klear and Free for Obviously.
Does Klear or Obviously run on more platforms?
Klear runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Klear starts at On request.
What is Klear best used for?
Klear is most often used for influencer marketing platform, social media monitoring, influencer discovery and outreach. Of those, influencer marketing platform and social media monitoring are not what Obviously is typically brought in for.
What can Klear do that Obviously cannot?
Klear covers AI-powered discovery, Demographic analysis, Campaign management, Influencer CRM. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Performance analytics, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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