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Influencer Marketing · head to head

Impact.com vs Obviously

Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
$30/month
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Impact.com starter plan minimum $30/month even if program generates less revenue in 30-day period; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Impact.com covers Partner discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Impact.com and Obviously actually diverge.

Attributes where Impact.com and Obviously differ
AttributeImpact.comObviously
Starting price$30/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20082020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Instagram

Both cover

  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Impact.com

  • Affiliate and partner marketingnot Obviously
  • Performance-based partnershipsnot Obviously
  • Commission trackingnot Obviously
  • Multi-channel affiliate programsnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Impact.com
  • Building a dedicated creator network for a single brandnot Impact.com
  • Commissioning creator-produced content for brand channelsnot Impact.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Impact.com

  • Starter plan minimum $30/month even if program generates less revenue in 30-day period
  • Enterprise plan requires custom sales quote
  • Additional 2.5% transaction fee on all partner-driven sales applies across all tiers
  • One-time setup fee adds to initial cost

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Impact.com

$30/month
  • Starter$30/month
    • Plugin integrations (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace)
    • Automated partner recommendations
    • Promo code & link tracking
  • Essentials$500/month
    • impact.com Partner Marketplace (90,000 partners)
    • Unlimited contract templates
    • Unlimited tracking across events
  • Pro$2500/month
    • Dedicated customer support
    • Cross-device tracking
    • API-based tracking
  • Enterprise$null/custom
    • Benchmark recommendations
    • Attribution risk protection
    • Fraud scoring

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Impact.com or Obviously better?
Neither clearly leads. Impact.com starts at $30/month and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Impact.com or Obviously?
Obviously has a free tier; the other does not. Paid plans start at $30/month for Impact.com and Free for Obviously.
Does Impact.com or Obviously run on more platforms?
Impact.com runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Impact.com starts at $30/month.
What is Impact.com best used for?
Impact.com is most often used for affiliate and partner marketing, performance-based partnerships, commission tracking, multi-channel affiliate programs. Of those, affiliate and partner marketing and performance-based partnerships are not what Obviously is typically brought in for.
What can Impact.com do that Obviously cannot?
Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle GDPR, Cloud deployment.

Answered from the vendors’ own pages

Impact.com: How much does impact.com cost?

impact.com offers four tiers: Starter at $30/month, Essentials at $500/month (priced from), Pro at $2,500/month (priced from), and Enterprise with custom pricing. A one-time setup fee applies (varies by technical needs) plus a 2.5% transaction fee on partner-driven sales for all plans. Starter has a $30 minimum monthly charge.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Impact.com: Is there a free version of impact.com?

No, impact.com does not offer a free tier. The lowest-cost option is the Starter plan at $30/month with a $30 minimum monthly charge if your program generates insufficient revenue in the first 30 days.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Impact.com: What does impact.com's Pro plan add over Essentials?

The Pro plan at $2,500/month (priced from) adds dedicated customer support, cross-device tracking, API-based tracking, Data Lab for custom reports, SAML support, and partner discovery via keyword search beyond Essentials features. The 2.5% transaction fee applies to all tiers.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Impact.com: How is impact.com priced?

impact.com uses tiered per-month subscription pricing based on four plans. Starter targets small programs at $30/month; Essentials at $500/month adds partner marketplace; Pro at $2,500/month adds API access and analytics; Enterprise requires custom quote. All tiers incur a 2.5% transaction fee on partner sales plus a one-time variable setup fee.

Source
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