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Influencer Marketing · head to head

Mavrck vs Upfluence

M

Mavrck

Influencer Marketing

Community-driven influencer marketing

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mavrck mavrck no longer exists as a brand; the vendor states that as of January 17th, 2024 Mavrck rebranded to Later; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Mavrck covers Community platform, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mavrck and Upfluence actually diverge.

Attributes where Mavrck and Upfluence differ
AttributeMavrckUpfluence
Starting priceOn request$478/month
PlatformsWeb, Mobile, ApiWeb, Chrome-extension, Api
Founded20152013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mavrck

  • Community platform
  • Advocate identification
  • Campaign management
  • Engagement tracking
  • Content moderation
  • Reward management
  • Analytics
  • Reporting

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Mavrck

  • Legacy influencer and advocate marketing programs now served by Later Influencenot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Mavrck
  • Creator program scaling with ROI trackingnot Mavrck
  • End-to-end automated influencer payouts and compliancenot Mavrck
  • Brands and agencies managing influencer relationships at scalenot Mavrck

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mavrck

  • Mavrck no longer exists as a brand; the vendor states that as of January 17th, 2024 Mavrck rebranded to Later
  • The remaining Mavrck site publishes no pricing and only links to Later.com and a demo booking

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Mavrck

On request
  • Professional$undefined/month
    • Community platform
    • Campaign management
    • Advocate identification

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Mavrck if

  • You need community platform.
  • You work on Web, Mobile, Api.
  • You also want advocate identification.
Mavrck review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Mavrck or Upfluence better?
Neither clearly leads. Mavrck starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mavrck or Upfluence?
Mavrck starts at On request and Upfluence at $478/month.
Does Mavrck or Upfluence run on more platforms?
Mavrck runs on Web, Mobile, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Mavrck best used for?
Mavrck is most often used for legacy influencer and advocate marketing programs now served by later influence. Of those, legacy influencer and advocate marketing programs now served by later influence is not what Upfluence is typically brought in for.
What can Mavrck do that Upfluence cannot?
Mavrck covers Community platform, Advocate identification, Campaign management, Engagement tracking. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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