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Social Media · head to head

Metricool vs Supermetrics

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Metricool covers Content Planner, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Metricool and Supermetrics actually diverge.

Attributes where Metricool and Supermetrics differ
AttributeMetricoolSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiWeb, Google-sheets, Data-studio, Excel, Api
CategorySocial MediaMarketing
FoundedUnknown2010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Supermetrics
  • Tracking competitor social performancenot Supermetrics
  • Automating client and team reportsnot Supermetrics
  • Managing paid social ad campaignsnot Supermetrics
  • Building a link-in-bio landing pagenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Metricool
  • Loading advertising data into BigQuery or Snowflake for reportingnot Metricool
  • Automating recurring client marketing reports at an agencynot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Metricool or Supermetrics better?
Neither clearly leads. Metricool starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Supermetrics?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and €49/month for Supermetrics.
Does Metricool or Supermetrics run on more platforms?
Metricool runs on web, ios, android, api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Supermetrics is typically brought in for.
What can Metricool do that Supermetrics cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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