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Social Media · head to head

Rival IQ vs Supermetrics

Rival IQ logo

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From
$239/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Rival IQ covers Competitive landscapes, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rival IQ and Supermetrics actually diverge.

Attributes where Rival IQ and Supermetrics differ
AttributeRival IQSupermetrics
Starting price$239/month€49/month
Pricing modelPer month by tracked company countsubscription
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategorySocial MediaMarketing
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rival IQ

  • Competitive landscapes
  • Engagement rate benchmarking
  • Private channel analytics
  • Social listening searches
  • Facebook and Instagram ads reporting
  • Head-to-head reports
  • Scheduled exports and alerts
  • Looker Studio connector

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Rival IQ

  • An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Supermetrics
  • A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Supermetrics
  • A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Supermetrics
  • A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Rival IQ
  • Loading advertising data into BigQuery or Snowflake for reportingnot Rival IQ
  • Automating recurring client marketing reports at an agencynot Rival IQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rival IQ

  • Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
  • Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
  • Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
  • It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Rival IQ

$239/month
  • Drive$239/month
    • 10 tracked companies
    • 6 months of data history
    • 1 user seat
  • Engage$349/month
    • 20 tracked companies
    • 12 months of data history
    • 2 user seats
  • Engage Pro$559/month
    • 40 tracked companies
    • 24 months of data history
    • 5 user seats

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Rival IQ if

  • You need competitive landscapes.
  • You also want engagement rate benchmarking.
Rival IQ review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Rival IQ or Supermetrics better?
Neither clearly leads. Rival IQ starts at $239/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rival IQ or Supermetrics?
Rival IQ starts at $239/month and Supermetrics at €49/month.
Does Rival IQ or Supermetrics run on more platforms?
Rival IQ runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Rival IQ best used for?
Rival IQ is most often used for an agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform rates, a social media manager needing a defensible engagement rate benchmark against named competitors for a board deck, a brand team deciding whether to invest further in tiktok by comparing its performance against category peers rather than against its own history, a marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cycle. Of those, an agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform rates and a social media manager needing a defensible engagement rate benchmark against named competitors for a board deck are not what Supermetrics is typically brought in for.
What can Rival IQ do that Supermetrics cannot?
Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

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