Softwr

Software · head to head

Metricool vs Postmark

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Postmark logo

Postmark

Software

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Postmark free tier caps at 100 emails per month with no overages allowed

Where they differ

Only the attributes on which Metricool and Postmark actually diverge.

Attributes where Metricool and Postmark differ
AttributeMetricoolPostmark
Platformsweb, ios, android, apiWeb

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Postmark

Nothing recorded that Metricool does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Postmark
  • Tracking competitor social performancenot Postmark
  • Automating client and team reportsnot Postmark
  • Managing paid social ad campaignsnot Postmark
  • Building a link-in-bio landing pagenot Postmark

Postmark

No use cases recorded yet. See the Postmark review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Postmark

  • Free tier caps at 100 emails per month with no overages allowed
  • Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
  • Custom high-volume pricing above the published tiers requires contacting sales

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Postmark

Free

No published plan breakdown. See the Postmark review.

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Postmark if

  • You want to start without paying.
Postmark review

Questions people ask

Is Metricool or Postmark better?
Neither clearly leads. Metricool starts at Free and Postmark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Postmark?
Metricool starts at Free and Postmark at Free.
Does Metricool or Postmark run on more platforms?
Metricool runs on web, ios, android, api. Postmark runs on Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Postmark is typically brought in for.
What can Metricool do that Postmark cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Share

Related pages

More on Metricool

More on Postmark

Keep looking

Other head to heads