Softwr

SEO · head to head

Lumar vs Serpstat

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lumar and Serpstat actually diverge.

Attributes where Lumar and Serpstat differ
AttributeLumarSerpstat
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, REST APIWeb

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in Serpstat

Nothing recorded that Lumar does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Serpstat
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Serpstat
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Serpstat
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot Lumar
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot Lumar
  • Analyzing competitor backlinks and ranking strategies at scalenot Lumar
  • Generating white-label SEO reports for client delivery and retentionnot Lumar
  • Auditing website technical health to improve click-through ratesnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is Lumar or Serpstat better?
Neither clearly leads. Lumar starts at On request and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or Serpstat?
Serpstat has a free tier; the other does not. Paid plans start at On request for Lumar and Free for Serpstat.
Does Lumar or Serpstat run on more platforms?
Lumar runs on Web, REST API. Serpstat runs on Web.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. Lumar starts at On request.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what Serpstat is typically brought in for.
What can Lumar do that Serpstat cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
Share

Related pages

More on Lumar

More on Serpstat

Keep looking

Other head to heads