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SEO · head to head

SE Ranking vs Serpstat

SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which SE Ranking and Serpstat actually diverge.

Attributes where SE Ranking and Serpstat differ
AttributeSE RankingSerpstat
Starting price$129/monthFree
Pricing modelPer month by tracked keywords and projectssubscription
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

Only in Serpstat

Nothing recorded that SE Ranking does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Serpstat
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Serpstat
  • Running SEO reporting for an agency that needs more than one manager seatnot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot SE Ranking
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot SE Ranking
  • Analyzing competitor backlinks and ranking strategies at scalenot SE Ranking
  • Generating white-label SEO reports for client delivery and retentionnot SE Ranking
  • Auditing website technical health to improve click-through ratesnot SE Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is SE Ranking or Serpstat better?
Neither clearly leads. SE Ranking starts at $129/month and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SE Ranking or Serpstat?
Serpstat has a free tier; the other does not. Paid plans start at $129/month for SE Ranking and Free for Serpstat.
Does SE Ranking or Serpstat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. SE Ranking starts at $129/month.
What is SE Ranking best used for?
SE Ranking is most often used for tracking daily keyword positions across up to 10 client projects on the entry plan, auditing large sites, with 250,000 pages per month included on core and 2 million on growth, running seo reporting for an agency that needs more than one manager seat. Of those, tracking daily keyword positions across up to 10 client projects on the entry plan and auditing large sites, with 250,000 pages per month included on core and 2 million on growth are not what Serpstat is typically brought in for.
What can SE Ranking do that Serpstat cannot?
SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.

Answered from the vendors’ own pages

SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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