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SEO · head to head

Linkody vs Lumar

Linkody logo

Linkody

SEO

Backlink monitoring tool for teams that only want link alerts, not a full SEO suite

From
On request
Rated
-
Full reviewWebsite
Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Linkody its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • They diverge on capability: Linkody covers Backlink alerts, Lumar covers Site crawler.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Linkody and Lumar actually diverge.

Attributes where Linkody and Lumar differ
AttributeLinkodyLumar
Pricing modelPer month by tracked domains and backlinksquote
PlatformsWebWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linkody

  • Backlink alerts
  • Link quality scoring
  • Competitor backlink tracking
  • Rank tracking
  • Campaign management
  • API access

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

What people use each for

The jobs each tool is most often brought in to do.

Linkody

  • A link builder who wants alerts on new and lost backlinks without paying for a full SEO suite's research modulesnot Lumar
  • A PR or outreach team monitoring whether placed links stay live over timenot Lumar
  • An SEO consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewherenot Lumar
  • An agency needing white-label backlink reporting at the Agency tier without the cost of Ahrefs Enterprisenot Lumar

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Linkody
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Linkody
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Linkody
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Linkody

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linkody

  • Its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.
  • It has no keyword research, technical crawling or content tooling at all, so it never functions as a standalone SEO tool for a team that only buys one product.
  • Entry-tier domain and backlink allowances are modest, at 2 domains and 500 tracked backlinks, so a team with several client sites quickly needs to move up two or three tiers.
  • Rank tracking is bundled in from the Advanced tier but is a secondary feature rather than the deep, dedicated tracking a purpose-built tool like AccuRanker offers.
  • As a smaller, narrowly scoped vendor, roadmap pace and new feature development are slower than a well-funded full suite competing across every SEO category.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

Linkody

On request
  • Webmaster$14.9/month
    • 2 domains, 500 tracked backlinks
    • 30-day free trial
    • Backlink and lost-link alerts
  • Advanced$24.9/month
    • Higher domain and backlink allowance than Webmaster
    • Competitor tracking
    • Rank tracking included
  • Pro$49.9/month
    • Agency-level domain and backlink allowance
    • API access
    • Campaign management
  • Agency$99.9/month
    • Higher agency-tier allowance than Pro
    • White-label reporting

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Which should you pick?

Choose Linkody if

  • You need backlink alerts.
  • You also want link quality scoring.
Linkody review

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Questions people ask

Is Linkody or Lumar better?
Neither clearly leads. Linkody starts at On request and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linkody or Lumar?
Linkody starts at On request and Lumar at On request.
Does Linkody or Lumar run on more platforms?
Linkody runs on Web. Lumar runs on Web, REST API.
What is Linkody best used for?
Linkody is most often used for a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules, a pr or outreach team monitoring whether placed links stay live over time, an seo consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewhere, an agency needing white-label backlink reporting at the agency tier without the cost of ahrefs enterprise. Of those, a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules and a pr or outreach team monitoring whether placed links stay live over time are not what Lumar is typically brought in for.
What can Linkody do that Lumar cannot?
Linkody covers Backlink alerts, Link quality scoring, Competitor backlink tracking, Rank tracking. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

Linkody: Does Linkody find new backlink opportunities?

It monitors and alerts on backlinks a site already has or gains; it is not built as a link prospecting or outreach discovery tool.

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Linkody: Can it replace a full SEO suite like Ahrefs or Semrush?

No, it covers backlink monitoring and light rank tracking only; keyword research, site audits and content tools are not included.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Linkody: Is there a free trial?

Yes, the Webmaster tier includes a 30-day free trial.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

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