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SEO · head to head

Advanced Web Ranking vs Lumar

Advanced Web Ranking logo

Advanced Web Ranking

SEO

Rank tracking with SEO forecasting and market share modelling built in

From
On request
Rated
-
Full reviewWebsite
Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Advanced Web Ranking the entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • They diverge on capability: Advanced Web Ranking covers SEO forecasting, Lumar covers Site crawler.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Advanced Web Ranking and Lumar actually diverge.

Attributes where Advanced Web Ranking and Lumar differ
AttributeAdvanced Web RankingLumar
Pricing modelPer month by tracked keyword countquote
PlatformsWebWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Advanced Web Ranking

  • SEO forecasting
  • Market share reports
  • AI visibility tracking
  • Local and mobile rank tracking
  • Custom dashboards and white-label reports
  • Looker Studio and BigQuery connectors

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

What people use each for

The jobs each tool is most often brought in to do.

Advanced Web Ranking

  • An agency that wants ranking forecasts to put in front of clients rather than raw position history alonenot Lumar
  • A consultant estimating market share against named competitors without buying a full SEO suitenot Lumar
  • A team with fluctuating headcount that wants unlimited seats rather than a per-user licencenot Lumar
  • A reporting workflow that needs BigQuery export and cross-project comparison at Enterprise tiernot Lumar

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Advanced Web Ranking
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Advanced Web Ranking
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Advanced Web Ranking
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Advanced Web Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Advanced Web Ranking

  • The entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.
  • Like AccuRanker, it has no site crawler or backlink index of its own, so it needs to be paired with a separate technical SEO tool.
  • Forecasting and market share modelling are statistical projections from historical tracked data, not guarantees, and teams that oversell forecast numbers to clients as certainties are misrepresenting what the tool does.
  • Pricing tiers jump in large steps between 7,000, 14,500 and 35,500 keywords, so a team tracking, say, 8,000 keywords pays the full Agency-tier price for headroom it does not use.
  • Support and forecasting depth documentation is thinner than category leaders like Semrush, so teams new to the forecasting feature often need direct vendor onboarding to use it well.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

Advanced Web Ranking

On request
  • Pro$139/month
    • 7,000 tracked keywords
    • Unlimited projects and users
    • One SEO forecast per project
  • Agency$279/month
    • 14,500 tracked keywords
    • Unlimited SEO forecasts
    • 1-hour on-demand updates
  • Enterprise$699/month
    • 35,500 tracked keywords
    • Unlimited scheduled reports and cross-project reporting
    • BigQuery connector and automated CSV exports

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Which should you pick?

Choose Advanced Web Ranking if

  • You need seo forecasting.
  • You also want market share reports.
Advanced Web Ranking review

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Questions people ask

Is Advanced Web Ranking or Lumar better?
Neither clearly leads. Advanced Web Ranking starts at On request and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Advanced Web Ranking or Lumar?
Advanced Web Ranking starts at On request and Lumar at On request.
Does Advanced Web Ranking or Lumar run on more platforms?
Advanced Web Ranking runs on Web. Lumar runs on Web, REST API.
What is Advanced Web Ranking best used for?
Advanced Web Ranking is most often used for an agency that wants ranking forecasts to put in front of clients rather than raw position history alone, a consultant estimating market share against named competitors without buying a full seo suite, a team with fluctuating headcount that wants unlimited seats rather than a per-user licence, a reporting workflow that needs bigquery export and cross-project comparison at enterprise tier. Of those, an agency that wants ranking forecasts to put in front of clients rather than raw position history alone and a consultant estimating market share against named competitors without buying a full seo suite are not what Lumar is typically brought in for.
What can Advanced Web Ranking do that Lumar cannot?
Advanced Web Ranking covers SEO forecasting, Market share reports, AI visibility tracking, Local and mobile rank tracking. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

Advanced Web Ranking: What is the SEO forecast feature actually predicting?

Projected ranking and traffic movement extrapolated from a project's historical tracked data, refreshed as new tracking data comes in; it is a trend projection, not a guarantee.

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Advanced Web Ranking: Is pricing per user?

No. Every plan includes unlimited projects and users; price scales only with the number of tracked keywords.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Advanced Web Ranking: Does it track AI-generated search answers?

Yes, it reports on domain visibility inside AI-generated answers alongside standard organic rankings.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

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