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SEO · head to head

OnCrawl vs Serpstat

OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which OnCrawl and Serpstat actually diverge.

Attributes where OnCrawl and Serpstat differ
AttributeOnCrawlSerpstat
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

Only in Serpstat

Nothing recorded that OnCrawl does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot Serpstat
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot Serpstat
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot Serpstat
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot OnCrawl
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot OnCrawl
  • Analyzing competitor backlinks and ranking strategies at scalenot OnCrawl
  • Generating white-label SEO reports for client delivery and retentionnot OnCrawl
  • Auditing website technical health to improve click-through ratesnot OnCrawl

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.
OnCrawl review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is OnCrawl or Serpstat better?
Neither clearly leads. OnCrawl starts at On request and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OnCrawl or Serpstat?
Serpstat has a free tier; the other does not. Paid plans start at On request for OnCrawl and Free for Serpstat.
Does OnCrawl or Serpstat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. OnCrawl starts at On request.
What is OnCrawl best used for?
OnCrawl is most often used for a large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value urls, a technical seo team that needs server log data joined to crawl data, not just a crawl report on its own, an enterprise site comparing crawl-plus-log platforms against botify or lumar before committing to a multi-year contract, a team wanting custom segmentation of crawl and log data without writing sql against a raw export. Of those, a large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value urls and a technical seo team that needs server log data joined to crawl data, not just a crawl report on its own are not what Serpstat is typically brought in for.
What can OnCrawl do that Serpstat cannot?
OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
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