SEO · pricing
Serpstat pricing
Serpstat publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, Serpstat pricing is free, then $50/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $50/month
- Model
- Subscription
- Tiers
- 4
- Free tier
- Yes
Serpstat plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Individual | $50/month | 2 | Entry tier |
| Team | $100/month | 3 | +$50/month, 3 more features |
| Team x2 | $169/month | 2 | +$69/month, 2 more features |
| Agency | $410/month | 3 | +$241/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Individual
$50/monthThe entry tier. It covers best for freelancers and beginners, 5 projects, 100 daily searches, 10,000 monthly position checks.
Team
$100/monthOver Individual, this tier adds:
- Suited for small agencies and growing teams
- Unlimited projects, 500 daily searches, up to 99,999 position checks
- API access and Claude/ChatGPT integration
Team x2
$169/monthOver Team, this tier adds:
- Designed for agencies needing expanded capacity
- Unlimited projects, 1,000 daily searches, 100,000 position checks
Agency
$410/monthOver Team x2, this tier adds:
- For large enterprises
- Unlimited projects, 5,000 daily searches, 500,000 position checks
- White Label Reports, Data Engineer Consultation, Phone Support
How that compares in SEO
Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Serpstat (this page) | Free, then $50/month | subscription | - | |
| Wincher | On request | quote | - | vs Serpstat |
| Google Search Console | Free | Open source, no licence fee | - | vs Serpstat |
| Keyword Insights | On request | Per month by credit volume, with pay-as-you-go available | - | vs Serpstat |
| Rank Math | Free | Freemium, paid tiers billed annually only | - | vs Serpstat |
| Nightwatch | On request | Per month by tracked keywords, sites and AI usage volume | - | vs Serpstat |
| Linkody | On request | Per month by tracked domains and backlinks | - | vs Serpstat |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Serpstat badges page.
Before you pay for Serpstat
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between $50/month and $410/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Serpstat runs on not recorded. The full record is on the Serpstat review, and the rest of the category is under best seo tools.
Serpstat pricing questions
- How much does Serpstat cost?
- Serpstat publishes 4 tiers, from $50/month for Individual up to $410/month for Agency. The entry tier costs nothing.
- Does Serpstat have a free plan?
- Yes, Serpstat is recorded as subscription, so it can be used without paying.
- What is the difference between Individual and Team on Serpstat?
- Team costs $100/month against $50/month, and adds suited for small agencies and growing teams, unlimited projects, 500 daily searches, up to 99,999 position checks, api access and claude/chatgpt integration.
- Is the Agency plan on Serpstat worth it?
- That depends entirely on whether you need what it adds, which on the published record is for large enterprises, unlimited projects, 5,000 daily searches, 500,000 position checks, white label reports, data engineer consultation, phone support. It costs $410/month against $50/month for Individual. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which seo tools can I use without paying?
- 2 of the 8 seo tools listed alongside Serpstat have a free tier: Google Search Console, Rank Math.
- What am I actually paying for with Serpstat?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Serpstat review carries whatever feature detail is available.
- Does Serpstat charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Serpstat prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Serpstat against before paying?
- The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with Serpstat covering price, platforms and features.