Serpstatvs
SEMrush
SEMrush: Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
Serpstat
All-in-One SEO platform
As of 29 August 2026, Serpstat has a free plan and paid plans start at $50/month. An SEO platform for keyword research, rank tracking, site audits, backlink analysis and competitor analysis. Softwr lists it under SEO.
Overview
What Serpstat does
An SEO platform for keyword research, rank tracking, site audits, backlink analysis and competitor analysis.
What people use it for
- Tracking keyword rankings across desktop, mobile, organic, and paid search
- Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI models
- Analyzing competitor backlinks and ranking strategies at scale
- Generating white-label SEO reports for client delivery and retention
- Auditing website technical health to improve click-through rates
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Serpstat.
- Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
- The full annual discount of up to 27 percent requires paying yearly rather than monthly
Cross-shopped
What people choose instead of Serpstat
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SerpstatvsConductor
Conductor: The enterprise platform for AI & search visibility
- SerpstatvsLighthouse
Lighthouse: Audit web page performance and quality
- SerpstatvsScreaming Frog SEO Spider
Screaming Frog SEO Spider: Crawl websites for SEO issues
Pricing
What Serpstat costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Individual
$50 /mo
- Best for freelancers and beginners
- 5 projects, 100 daily searches, 10,000 monthly position checks
Team
$100 /mo
- Suited for small agencies and growing teams
- Unlimited projects, 500 daily searches, up to 99,999 position checks
- API access and Claude/ChatGPT integration
Team x2
$169 /mo
- Designed for agencies needing expanded capacity
- Unlimited projects, 1,000 daily searches, 100,000 position checks
Agency
$410 /mo
- For large enterprises
- Unlimited projects, 5,000 daily searches, 500,000 position checks
- White Label Reports, Data Engineer Consultation, Phone Support
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Serpstat cost?
Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.
SourceDoes Serpstat offer a free trial?
Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.
SourceWhat payment methods does Serpstat accept?
Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.
SourceKeep looking
Where to go from Serpstat
- Serpstat alternativesEvery product people weigh against it
- Serpstat pricingPlans, floors and what the tiers exclude
- Serpstat badgesWhich rules it meets, and the figure behind each
- All SEO softwareThe full category
- Best SEO softwareThe shortlist, and how it was cut
Best SEO software for
Compare Serpstat with
- SEMrush
- Screaming Frog SEO Spider
- Conductor
- Lighthouse
- Majestic
- Frase
- SpyFu
- Mangools
- Linkody
- AccuRanker
- SE Ranking
- Clearscope
- OnCrawl
- SISTRIX
- MarketMuse
- AnswerThePublic
- Botify
- SpyFu
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11 researched notesSEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras
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From $20/mo8 researched notesEnterprise technical SEO platform that also renders pages for search bots when engineering cannot
Pricing on request11 researched notes
Softwr does not host reviews and shows no star rating for Serpstat, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Serpstat
Serpstat alternatives
What people switch to, and what they give up
Serpstat pricing
Every tier, and where the cost actually lands
Compare Serpstat
Put it head to head with anything we hold
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