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SEO · head to head

Serpstat vs Ubersuggest

Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite
Ubersuggest logo

Ubersuggest

SEO

Win at the game of SEO and AEO

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000; Ubersuggest plans 2 and 3 both cost $99/month despite different feature limits
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Serpstat and Ubersuggest actually diverge.

Attributes where Serpstat and Ubersuggest differ
AttributeSerpstatUbersuggest

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (SEO).

What people use each for

The jobs each tool is most often brought in to do.

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot Ubersuggest
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot Ubersuggest
  • Analyzing competitor backlinks and ranking strategies at scalenot Ubersuggest
  • Generating white-label SEO reports for client delivery and retentionnot Ubersuggest
  • Auditing website technical health to improve click-through ratesnot Ubersuggest

Ubersuggest

  • SEO tools and keyword researchnot Serpstat
  • Competitive analysis and market researchnot Serpstat
  • Site audit and technical SEO monitoringnot Serpstat
  • Rank tracking for multiple domain projectsnot Serpstat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Ubersuggest

  • Plans 2 and 3 both cost $99/month despite different feature limits
  • Enterprise and custom plans available but pricing not published
  • 7-day free trial requires entering payment information first

Pricing, plan by plan

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Ubersuggest

Free
  • Plan 1$29/month
    • 1 domain project
    • 150 reports per day
    • 125 keywords rank tracking weekly
  • Plan 2$99/month
    • 7 domain projects
    • 300 reports per day
    • 150 keywords rank tracking weekly
  • Plan 3$99/month
    • 15 domain projects
    • 900 reports per day
    • 300 keywords rank tracking weekly
  • Lifetime Plan$null/one-time
    • One-time payment for lifetime access

Which should you pick?

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Choose Ubersuggest if

  • You want to start without paying.
Ubersuggest review

Questions people ask

Is Serpstat or Ubersuggest better?
Neither clearly leads. Serpstat starts at Free and Ubersuggest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Serpstat or Ubersuggest?
Serpstat starts at Free and Ubersuggest at Free.
Does Serpstat or Ubersuggest run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Serpstat for free?
Both have a free tier, so you can try either at no cost before committing.
What is Serpstat best used for?
Serpstat is most often used for tracking keyword rankings across desktop, mobile, organic, and paid search, monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models, analyzing competitor backlinks and ranking strategies at scale, generating white-label seo reports for client delivery and retention. Of those, tracking keyword rankings across desktop, mobile, organic, and paid search and monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models are not what Ubersuggest is typically brought in for.

Answered from the vendors’ own pages

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
Ubersuggest: How much does Ubersuggest cost?

Ubersuggest offers three main subscription plans at $29/month (Plan 1 with 1 domain), $99/month (Plan 2 with 7 domains or Plan 3 with 15 domains), plus a lifetime plan as a one-time payment.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
Ubersuggest: Is there a free trial for Ubersuggest?

Yes, Ubersuggest offers a seven-day free trial available for monthly subscription plans with no setup or hidden fees mentioned.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
Ubersuggest: What is the difference between Ubersuggest's $99/month plans?

Both Plan 2 and Plan 3 cost $99/month but differ in features: Plan 2 includes 7 domain projects with 300 daily reports and 150 keyword rank tracking, while Plan 3 provides 15 domain projects with 900 daily reports and 300 keyword rank tracking.

Source
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