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SEO · head to head

Lumar vs Mangools

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
Mangools logo

Mangools

SEO

A bundle of five simplified SEO tools including KWFinder and SERPWatcher

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; Mangools the backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • They diverge on capability: Lumar covers Site crawler, Mangools covers KWFinder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lumar and Mangools actually diverge.

Attributes where Lumar and Mangools differ
AttributeLumarMangools
Pricing modelquotePer month by usage volume
PlatformsWeb, REST APIWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in Mangools

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler
  • Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Mangools
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Mangools
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Mangools
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Mangools

Mangools

  • A solo blogger or freelancer doing keyword research who finds Ahrefs' pricing and interface disproportionate to their needsnot Lumar
  • A small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sitesnot Lumar
  • A content marketer who wants SERP-level competitive analysis without a full technical SEO platformnot Lumar
  • A team standardising on a low-cost tool before graduating to Semrush or Ahrefs once budgets grownot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Mangools

  • The backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • There is no technical site crawler for large-scale audits, so any site beyond a few hundred pages needs a separate tool such as Screaming Frog alongside Mangools.
  • Feature access does not tier by capability, only by usage volume, so a team that wants more tracked keywords must upgrade the whole plan even if it does not need more keyword lookups.
  • It has no PPC or paid search competitive intelligence at all, which Semrush and SpyFu both offer, so it cannot inform paid media strategy.
  • Reviews consistently note keyword volume and difficulty estimates as less precise at scale than Ahrefs' or Semrush's larger crawl and index infrastructure.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Mangools

On request
  • Basic$49/month
    • All five Mangools tools included
    • Lower keyword lookup and tracked keyword allowances
    • Cheaper on annual billing
  • Premium$69/month
    • Higher keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing
  • Agency$129/month
    • Highest keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose Mangools if

  • You need kwfinder.
  • You also want serpwatcher.
Mangools review

Questions people ask

Is Lumar or Mangools better?
Neither clearly leads. Lumar starts at On request and Mangools at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or Mangools?
Lumar starts at On request and Mangools at On request.
Does Lumar or Mangools run on more platforms?
Lumar runs on Web, REST API. Mangools runs on Web.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what Mangools is typically brought in for.
What can Lumar do that Mangools cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. Mangools covers KWFinder, SERPWatcher, SERPChecker, LinkMiner.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Mangools: Are all five tools included in every plan?

Yes. KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler are bundled in every paid tier; plans differ only by usage limits.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Mangools: Is there a free version?

A limited free trial and a 48-hour money-back guarantee are offered; there is no permanent free tier.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Mangools: How does it compare to Ahrefs on backlinks?

Its backlink index is materially smaller; Mangools is built for keyword research and rank tracking workflows, not as a backlink-first tool.

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