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SEO · head to head

Lumar vs SEMrush

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Lumar covers Site crawler, SEMrush covers Keyword research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lumar and SEMrush actually diverge.

Attributes where Lumar and SEMrush differ
AttributeLumarSEMrush
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, REST APIWeb, Mobile app
FoundedUnknown2008

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot SEMrush
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot SEMrush
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot SEMrush
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Lumar
  • Website performance tracking and auditingnot Lumar
  • Content marketing optimizationnot Lumar
  • PPC advertising researchnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Lumar or SEMrush better?
Neither clearly leads. Lumar starts at On request and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at On request for Lumar and Free for SEMrush.
Does Lumar or SEMrush run on more platforms?
Lumar runs on Web, REST API. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Lumar starts at On request.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what SEMrush is typically brought in for.
What can Lumar do that SEMrush cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
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