Softwr

SEO · head to head

AnswerThePublic vs Lumar

AnswerThePublic logo

AnswerThePublic

SEO

Keyword and content ideation tool that visualizes search questions and phrases

From
$20/month
Rated
-
Full reviewWebsite
Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AnswerThePublic credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • They diverge on capability: AnswerThePublic covers Search listening visualizations, Lumar covers Site crawler.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AnswerThePublic and Lumar actually diverge.

Attributes where AnswerThePublic and Lumar differ
AttributeAnswerThePublicLumar
Starting price$20/monthOn request
Pricing modelsubscriptionquote
PlatformswebWeb, REST API

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnswerThePublic

  • Search listening visualizations
  • AI content drafting
  • Content scheduling
  • Plagiarism detection
  • WordPress publishing
  • Custom writing styles

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

What people use each for

The jobs each tool is most often brought in to do.

AnswerThePublic

  • Finding long-tail question keywords for blog topicsnot Lumar
  • Building FAQ content from real search queriesnot Lumar
  • PR and content teams brainstorming article anglesnot Lumar
  • Identifying content gaps around a seed topicnot Lumar

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot AnswerThePublic
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot AnswerThePublic
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot AnswerThePublic
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot AnswerThePublic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnswerThePublic

  • Credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.
  • Question-mining approach is narrower than full-suite SEO content tools that also grade content against SERP competitors.
  • Article and content-creation features are relatively new additions layered onto a keyword-visualization tool, so depth may lag dedicated writing platforms.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

AnswerThePublic

$20/month
  • Starter$20/month
    • 2 projects
    • 60 monthly credits
    • 6 articles/month
  • Growth$99/month
    • 4 projects
    • 350 monthly credits
    • 35 articles/month
  • Business$199/month
    • 8 projects
    • 800 monthly credits
    • 80 articles/month

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Which should you pick?

Choose AnswerThePublic if

  • You need search listening visualizations.
  • You work on web.
  • You also want ai content drafting.
AnswerThePublic review

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Questions people ask

Is AnswerThePublic or Lumar better?
Neither clearly leads. AnswerThePublic starts at $20/month and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnswerThePublic or Lumar?
AnswerThePublic starts at $20/month and Lumar at On request.
Does AnswerThePublic or Lumar run on more platforms?
AnswerThePublic runs on web. Lumar runs on Web, REST API.
What is AnswerThePublic best used for?
AnswerThePublic is most often used for finding long-tail question keywords for blog topics, building faq content from real search queries, pr and content teams brainstorming article angles, identifying content gaps around a seed topic. Of those, finding long-tail question keywords for blog topics and building faq content from real search queries are not what Lumar is typically brought in for.
What can AnswerThePublic do that Lumar cannot?
AnswerThePublic covers Search listening visualizations, AI content drafting, Content scheduling, Plagiarism detection. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

AnswerThePublic: What does AnswerThePublic cost?

Plans run Starter at $20/month, Growth at $99/month, and Business at $199/month, each with monthly credits, project limits, and an article-generation cap; annual and lifetime options are also offered.

Source
Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

AnswerThePublic: Is there a free plan?

No free tier is listed; all plans are paid, with Starter as the entry-level option at $20/month or a $99 lifetime option.

Source
Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

AnswerThePublic: What does AnswerThePublic integrate with?

All plans include WordPress publishing so finished articles can be pushed directly to a connected WordPress site.

Source
Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Share

Related pages

More on AnswerThePublic

More on Lumar

Keep looking

Other head to heads