Is Frase or Lumar better?

Neither clearly leads. Frase starts at $49/month and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Frase or Lumar?

Frase starts at $49/month and Lumar at On request.

Does Frase or Lumar run on more platforms?

Frase runs on web. Lumar runs on Web, REST API.

What is Frase best used for?

Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Lumar is typically brought in for.

What can Frase do that Lumar cannot?

Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

SEO · head to head

Frase vs Lumar

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From: $49/month
Rated: -

Full review Website

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
They diverge on capability: Frase covers Content briefs and outlines, Lumar covers Site crawler.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Frase and Lumar actually diverge.

Attributes where Frase and Lumar differ
Attribute	Frase	Lumar
Starting price	$49/month	On request
Pricing model	subscription	quote
Platforms	web	Web, REST API

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

Content briefs and outlines
AI article drafting
Content Guard monitoring
Content audits
CMS publishing
Internal linking suggestions

Only in Lumar

Site crawler
Protect
Automation Hub
Accessibility auditing
Monitor
Impact

What people use each for

The jobs each tool is most often brought in to do.

Frase

Building SEO content briefs from competitor researchnot Lumar
Drafting articles with AI assisted by SERP datanot Lumar
Monitoring published content for ranking drops via Content Guardnot Lumar
Auditing existing site content at scalenot Lumar

Lumar

A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Frase
Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Frase
Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Frase
Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Lumar

The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

Frase

$49/month

Starter$49/month
- 1 seat, 1 site
- 10 articles/month
- 50 audit pages/month
Professional$129/month
- 3 seats, 5 sites
- 40 articles/month
- 250 audit pages/month
Scale$299/month
- 5 seats, 10 domains
- 100 articles/month
- 1,000 audit pages/month
Enterprise$undefined/month
- White-label portals
- SSO/SAML
- Dedicated account manager

Lumar

On request

Lumar$undefined/year
- Priced by URLs crawled per month
- Protect, Impact and accessibility modules licensed separately
- Annual contract

Which should you pick?

Choose Frase if

You need content briefs and outlines.
You work on web.
You also want ai article drafting.

Frase review

Choose Lumar if

You need site crawler.
You work on Web, REST API.
You also want protect.

Lumar review

Questions people ask

Is Frase or Lumar better?: Neither clearly leads. Frase starts at $49/month and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Lumar?: Frase starts at $49/month and Lumar at On request.
Does Frase or Lumar run on more platforms?: Frase runs on web. Lumar runs on Web, REST API.
What is Frase best used for?: Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Lumar is typically brought in for.
What can Frase do that Lumar cannot?: Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source

Frase vs Lumar

Frase

Lumar

The short version

Where they differ

What each one covers

Only in Frase

Only in Lumar

What people use each for

Frase

Lumar

Where each one falls short

Frase

Lumar

Pricing, plan by plan

Frase

Lumar

Which should you pick?

Choose Frase if

Choose Lumar if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Frase

More on Lumar

Keep looking

Other head to heads