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SEO · head to head

Lumar vs Rank Math

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
Rank Math logo

Rank Math

SEO

WordPress SEO plugin with a free tier that undercuts Yoast on schema and feature count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Rank Math has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; Rank Math all paid tiers are annual-only with no monthly option, so evaluating Pro or Business month to month before committing is not possible.
  • They diverge on capability: Lumar covers Site crawler, Rank Math covers Free schema generator.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lumar and Rank Math actually diverge.

Attributes where Lumar and Rank Math differ
AttributeLumarRank Math
Starting priceOn requestFree
Pricing modelquoteFreemium, paid tiers billed annually only
Free tierNoYes
PlatformsWeb, REST APIWeb

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in Rank Math

  • Free schema generator
  • Rank tracker
  • AI Link Genius
  • Content AI trial
  • Multi-site management
  • 404 monitor and redirections

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Rank Math
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Rank Math
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Rank Math
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Rank Math

Rank Math

  • A WordPress site owner who wants more schema types and keyword optimisation than Yoast's free tier provides, at no costnot Lumar
  • An agency managing dozens of client WordPress sites that wants a per-site-count licence rather than per-site billingnot Lumar
  • A team that wants rank tracking built into the WordPress dashboard rather than as a separate subscriptionnot Lumar
  • A site migrating away from a paid competitor and wanting a free tier competitive enough to not need Pro immediatelynot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Rank Math

  • All paid tiers are annual-only with no monthly option, so evaluating Pro or Business month to month before committing is not possible.
  • The advertised price is a first-year introductory rate; renewal pricing is roughly 10 to 18 percent higher across every tier, which is easy to miss when comparing sticker prices to Yoast.
  • Switching an established WordPress site to or from Rank Math risks losing accumulated redirect rules and schema configuration if the migration is not done carefully, which discourages later switching regardless of price changes.
  • It is WordPress-only, so any team running a non-WordPress CMS gets nothing from this product at all.
  • The generous free tier depends on upselling Pro and Content AI trials inside the plugin dashboard, which some users find intrusive compared to Yoast's comparatively quieter free experience.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Rank Math

Free
  • FreeFree
    • Unlimited personal websites
    • 18 schema types and unlimited keyword optimisation
    • Google Search Console integration
  • Pro$7.99/month
    • Billed annually, renews at 8.99 euros a month
    • 500 tracked keywords, 840+ schema types
    • AI Link Genius and broken link checker
  • Business$24.99/month
    • Billed annually, renews at 27.99 euros a month
    • 100 client websites, 10,000 tracked keywords
    • Daily Google data fetching, unlimited data retention
  • Agency$54.99/month
    • Billed annually, renews at 64.99 euros a month
    • 500 client websites, 50,000 tracked keywords
    • All Business features, no data preservation limits

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose Rank Math if

  • You need free schema generator.
  • You want to start without paying.
  • You also want rank tracker.
Rank Math review

Questions people ask

Is Lumar or Rank Math better?
Neither clearly leads. Lumar starts at On request and Rank Math at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or Rank Math?
Rank Math has a free tier; the other does not. Paid plans start at On request for Lumar and Free for Rank Math.
Does Lumar or Rank Math run on more platforms?
Lumar runs on Web, REST API. Rank Math runs on Web.
Can I use Rank Math for free?
Yes. Rank Math has a free tier, so you can try it without paying. Lumar starts at On request.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what Rank Math is typically brought in for.
What can Lumar do that Rank Math cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. Rank Math covers Free schema generator, Rank tracker, AI Link Genius, Content AI trial.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Rank Math: Is Rank Math really free?

Yes, for unlimited personal websites, with 18 schema types and unlimited keyword optimisation at no cost; client sites and rank tracking require a paid tier.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Rank Math: Can I pay monthly instead of annually?

No. All paid plans are billed annually only; there is no monthly billing option.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Rank Math: Does the advertised price stay the same at renewal?

No. Every paid tier renews at a higher rate than the first-year introductory price, by roughly 10 to 18 percent depending on the plan.

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