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SEO · head to head

Lumar vs SpyFu

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

SEO

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • They diverge on capability: Lumar covers Site crawler, SpyFu covers Competitor Keyword Research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lumar and SpyFu actually diverge.

Attributes where Lumar and SpyFu differ
AttributeLumarSpyFu
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWeb, REST APIweb, api
FoundedUnknown2005

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot SpyFu
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot SpyFu
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot SpyFu
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot SpyFu

SpyFu

  • Researching a competitor's paid search strategynot Lumar
  • Finding organic keyword gapsnot Lumar
  • Tracking weekly keyword rank changesnot Lumar
  • Building white-label SEO/PPC reports for clientsnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is Lumar or SpyFu better?
Neither clearly leads. Lumar starts at On request and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or SpyFu?
Lumar starts at On request and SpyFu at $29/month.
Does Lumar or SpyFu run on more platforms?
Lumar runs on Web, REST API. SpyFu runs on web, api.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what SpyFu is typically brought in for.
What can Lumar do that SpyFu cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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