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SEO · head to head

Lumar vs SE Ranking

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • They diverge on capability: Lumar covers Site crawler, SE Ranking covers Daily rank tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lumar and SE Ranking actually diverge.

Attributes where Lumar and SE Ranking differ
AttributeLumarSE Ranking
Starting priceOn request$129/month
Pricing modelquotePer month by tracked keywords and projects
PlatformsWeb, REST APIWeb

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot SE Ranking
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot SE Ranking
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot SE Ranking
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot SE Ranking

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Lumar
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Lumar
  • Running SEO reporting for an agency that needs more than one manager seatnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Questions people ask

Is Lumar or SE Ranking better?
Neither clearly leads. Lumar starts at On request and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or SE Ranking?
Lumar starts at On request and SE Ranking at $129/month.
Does Lumar or SE Ranking run on more platforms?
Lumar runs on Web, REST API. SE Ranking runs on Web.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what SE Ranking is typically brought in for.
What can Lumar do that SE Ranking cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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