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SEO · head to head

Lumar vs MarketMuse

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
MarketMuse logo

MarketMuse

SEO

AI content research and planning platform for topic authority and briefs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only MarketMuse has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; MarketMuse the free plan caps at 10 queries per month and excludes tracked topics and content briefs, limiting it to light exploration only.
  • They diverge on capability: Lumar covers Site crawler, MarketMuse covers Topic Navigator.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lumar and MarketMuse actually diverge.

Attributes where Lumar and MarketMuse differ
AttributeLumarMarketMuse
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, REST APIweb

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in MarketMuse

  • Topic Navigator
  • Content briefs
  • Tracked topics
  • SERP and keyword tools
  • Strategy documents

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot MarketMuse
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot MarketMuse
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot MarketMuse
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot MarketMuse

MarketMuse

  • Planning topic clusters and content calendarsnot Lumar
  • Identifying content gaps versus competitorsnot Lumar
  • Generating structured briefs for freelance writersnot Lumar
  • Building topical authority for large content sitesnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

MarketMuse

  • The free plan caps at 10 queries per month and excludes tracked topics and content briefs, limiting it to light exploration only.
  • Content brief types beyond the Article format are restricted to the top Strategy tier.
  • Pricing amounts are not published on the site, so buyers must request a quote to compare costs against competitors.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

MarketMuse

Free
  • FreeFree
    • 1 user
    • 10 queries/month
    • Topic Navigator, Keywords, SERP tools
  • Optimize$undefined/month
    • 1 site, 1 user
    • 100 tracked topics
    • 5 content briefs/month
  • Research$undefined/month
    • 1 site, 3 users
    • 1,000 tracked topics
    • 10 content briefs/month
  • Strategy$undefined/month
    • 1 site, 5 users
    • 10,000 tracked topics
    • 20 content briefs/month, all types

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose MarketMuse if

  • You need topic navigator.
  • You want to start without paying.
  • You work on web.
  • You also want content briefs.
MarketMuse review

Questions people ask

Is Lumar or MarketMuse better?
Neither clearly leads. Lumar starts at On request and MarketMuse at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or MarketMuse?
MarketMuse has a free tier; the other does not. Paid plans start at On request for Lumar and Free for MarketMuse.
Does Lumar or MarketMuse run on more platforms?
Lumar runs on Web, REST API. MarketMuse runs on web.
Can I use MarketMuse for free?
Yes. MarketMuse has a free tier, so you can try it without paying. Lumar starts at On request.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what MarketMuse is typically brought in for.
What can Lumar do that MarketMuse cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. MarketMuse covers Topic Navigator, Content briefs, Tracked topics, SERP and keyword tools.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

MarketMuse: Is there a free plan, and what are its limits?

The Free plan supports 1 user and 10 queries per month with access to Topic Navigator, Keywords, and SERP tools, but no tracked topics or content briefs.

Source
Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

MarketMuse: How is usage metered on paid plans?

Paid tiers allocate monthly quotas for tracked topics, content briefs, strategy documents, and queries, scaling from Optimize up through Strategy.

Source
Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

MarketMuse: What does MarketMuse cost?

Specific prices are not published on the pricing page; plans are Free, Optimize, Research, and Strategy, and buyers start a free trial or contact sales for a quote.

Source
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