All industries · head to head
SEMrush vs Serpstat
SEMrush
All industries
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
- From
- Free
- Rated
- -
The short version
- Only SEMrush has a free tier, so it costs nothing to try first.
- Each has a real cost: SEMrush free tier limited to 10 reports per day across all tools; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
Where they differ
Only the attributes on which SEMrush and Serpstat actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SEMrush
- Keyword research
- Site audit
- Competitor analysis
- Backlink analytics
- Rank tracking
- Content marketing
- PPC research
- Social media tools
Only in Serpstat
Nothing recorded that SEMrush does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
SEMrush
- SEO keyword research and competitor analysisnot Serpstat
- Website performance tracking and auditingnot Serpstat
- Content marketing optimizationnot Serpstat
- PPC advertising researchnot Serpstat
Serpstat
No use cases recorded yet. See the Serpstat review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SEMrush
- Free tier limited to 10 reports per day across all tools
- Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
- Additional users cost £45/month per user above base subscription
- Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams
Serpstat
- Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
- The full annual discount of up to 27 percent requires paying yearly rather than monthly
Pricing, plan by plan
SEMrush
FreeNo published plan breakdown. See the SEMrush review.
Serpstat
On requestNo published plan breakdown. See the Serpstat review.
Which should you pick?
Choose SEMrush if
- You need keyword research.
- You want to start without paying.
- You work on Web, Mobile app.
- You also want site audit.
Choose Serpstat if
Nothing in the data separates Serpstat from SEMrush on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is SEMrush or Serpstat better?
- Neither clearly leads. SEMrush starts at Free and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SEMrush or Serpstat?
- SEMrush has a free tier; the other does not. Paid plans start at Free for SEMrush and On request for Serpstat.
- Does SEMrush or Serpstat run on more platforms?
- SEMrush runs on Web, Mobile app. Serpstat runs on Web.
- Can I use SEMrush for free?
- Yes. SEMrush has a free tier, so you can try it without paying. Serpstat starts at On request.
- What is SEMrush best used for?
- SEMrush is most often used for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization, ppc advertising research. Of those, seo keyword research and competitor analysis and website performance tracking and auditing are not what Serpstat is typically brought in for.
- What can SEMrush do that Serpstat cannot?
- SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.