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SEO · head to head

Lumar vs Yoast SEO

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
Yoast SEO logo

Yoast SEO

SEO

The longest-established WordPress SEO plugin, free core with a flat-rate Premium tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Yoast SEO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; Yoast SEO premium is licensed per site, so an agency or publisher managing many WordPress installs pays linearly per site with no volume discount tier published, unlike Rank Math's site-count-bundled plans.
  • They diverge on capability: Lumar covers Site crawler, Yoast SEO covers Readability and SEO analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lumar and Yoast SEO actually diverge.

Attributes where Lumar and Yoast SEO differ
AttributeLumarYoast SEO
Starting priceOn requestFree
Pricing modelquoteFreemium, per site per year
Free tierNoYes
PlatformsWeb, REST APIWeb

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in Yoast SEO

  • Readability and SEO analysis
  • Redirect manager
  • Multi-keyphrase optimisation
  • Bundled add-ons
  • AI-assisted metadata
  • Google Docs add-on

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Yoast SEO
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Yoast SEO
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Yoast SEO
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Yoast SEO

Yoast SEO

  • A WordPress site owner who wants a predictable flat annual price with no renewal surprise, unlike some competitor pricing patternsnot Lumar
  • A multi-site publisher needing Local, Video and News SEO functionality bundled rather than bought as three separate add-onsnot Lumar
  • A small blog that can run indefinitely on the free tier without hitting a feature wall that forces an upgradenot Lumar
  • A content team wanting AI-assisted bulk metadata generation to clear a backlog of missing titles and descriptionsnot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Yoast SEO

  • Premium is licensed per site, so an agency or publisher managing many WordPress installs pays linearly per site with no volume discount tier published, unlike Rank Math's site-count-bundled plans.
  • The free tier's schema output is more basic than Rank Math's free tier, which ships more predefined schema types at no cost.
  • There is no rank tracking feature at all, free or paid, so any team wanting to monitor rankings needs an entirely separate tool regardless of Yoast tier.
  • Some previously free features have migrated behind Premium over successive releases, so long-time users have seen the free-to-paid boundary move against them.
  • The AI-assisted content and metadata features are newer additions and reviewers note they are less mature than dedicated AI content tools such as Surfer SEO or Frase.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Yoast SEO

Free
  • FreeFree
    • SEO and readability analysis
    • XML sitemaps and basic schema output
    • Google Search Console integration
  • Premium$118.8/year
    • Flat rate with no renewal price increase, per site
    • Redirect manager and multi-keyphrase optimisation
    • Local, Video and News SEO plugins included

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose Yoast SEO if

  • You need readability and seo analysis.
  • You want to start without paying.
  • You also want redirect manager.
Yoast SEO review

Questions people ask

Is Lumar or Yoast SEO better?
Neither clearly leads. Lumar starts at On request and Yoast SEO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or Yoast SEO?
Yoast SEO has a free tier; the other does not. Paid plans start at On request for Lumar and Free for Yoast SEO.
Does Lumar or Yoast SEO run on more platforms?
Lumar runs on Web, REST API. Yoast SEO runs on Web.
Can I use Yoast SEO for free?
Yes. Yoast SEO has a free tier, so you can try it without paying. Lumar starts at On request.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what Yoast SEO is typically brought in for.
What can Lumar do that Yoast SEO cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. Yoast SEO covers Readability and SEO analysis, Redirect manager, Multi-keyphrase optimisation, Bundled add-ons.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Yoast SEO: Does the price go up after the first year?

No. Yoast charges the same flat 118.80 US dollars a year per site every year, unlike some competitors that discount the first year and raise the renewal price.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Yoast SEO: Is the free version usable long-term, or is it a trial?

It is a genuinely usable free tier; many small sites run on it indefinitely without ever needing Premium.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

Yoast SEO: Can one Premium licence cover multiple sites?

No. Premium is licensed per site; multiple sites each need their own licence.

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