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SEO · head to head

Serpstat vs Sitebulb

Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite
Sitebulb logo

Sitebulb

SEO

Technical SEO audit tool that crawls sites and generates visual, prioritized hints

From
$95/month
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000; Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Serpstat and Sitebulb actually diverge.

Attributes where Serpstat and Sitebulb differ
AttributeSerpstatSitebulb
Starting priceFree$95/month
Free tierYesNo
PlatformsWebweb, windows, mac

Identical on both: pricing model (subscription), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Serpstat

Nothing recorded that Sitebulb does not also cover.

Only in Sitebulb

  • JavaScript crawling
  • Prioritized Hints
  • Crawl maps
  • Scheduled recurring audits
  • Audit comparisons
  • Google integrations

What people use each for

The jobs each tool is most often brought in to do.

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot Sitebulb
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot Sitebulb
  • Analyzing competitor backlinks and ranking strategies at scalenot Sitebulb
  • Generating white-label SEO reports for client delivery and retentionnot Sitebulb
  • Auditing website technical health to improve click-through ratesnot Sitebulb

Sitebulb

  • Agencies running recurring technical SEO audits for clientsnot Serpstat
  • In-house SEO teams tracking site health over timenot Serpstat
  • Auditing JavaScript-rendered sites for crawlability issuesnot Serpstat
  • Benchmarking site architecture via crawl visualizationsnot Serpstat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Sitebulb

  • Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
  • Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.

Pricing, plan by plan

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Sitebulb

$95/month
  • Lite$undefined/month
    • 1 user
    • 10,000 URLs per audit
    • 100+ Hints
  • Pro$undefined/month
    • 1 user
    • 500,000 URLs per audit
    • 300+ Hints
  • Sitebulb Cloud$undefined/month
    • 2+ users
    • No project limits
    • Automated recurring crawls

Which should you pick?

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Choose Sitebulb if

  • You need javascript crawling.
  • You work on web, windows, mac.
  • You also want prioritized hints.
Sitebulb review

Questions people ask

Is Serpstat or Sitebulb better?
Neither clearly leads. Serpstat starts at Free and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Serpstat or Sitebulb?
Serpstat has a free tier; the other does not. Paid plans start at Free for Serpstat and $95/month for Sitebulb.
Does Serpstat or Sitebulb run on more platforms?
Serpstat runs on Web. Sitebulb runs on web, windows, mac.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. Sitebulb starts at $95/month.
What is Serpstat best used for?
Serpstat is most often used for tracking keyword rankings across desktop, mobile, organic, and paid search, monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models, analyzing competitor backlinks and ranking strategies at scale, generating white-label seo reports for client delivery and retention. Of those, tracking keyword rankings across desktop, mobile, organic, and paid search and monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models are not what Sitebulb is typically brought in for.
What can Serpstat do that Sitebulb cannot?
Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.

Answered from the vendors’ own pages

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
Sitebulb: Is there a free trial?

Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
Sitebulb: Can I cancel anytime?

Yes, subscriptions can be cancelled anytime and users are never locked into a contract.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
Sitebulb: What does Sitebulb integrate with?

Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.

Source
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