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SEO · head to head

Serpstat vs SpyFu

Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

SEO

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Serpstat and SpyFu actually diverge.

Attributes where Serpstat and SpyFu differ
AttributeSerpstatSpyFu
Starting priceFree$29/month
Free tierYesNo
PlatformsWebweb, api
FoundedUnknown2005

Identical on both: pricing model (subscription), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Serpstat

Nothing recorded that SpyFu does not also cover.

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot SpyFu
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot SpyFu
  • Analyzing competitor backlinks and ranking strategies at scalenot SpyFu
  • Generating white-label SEO reports for client delivery and retentionnot SpyFu
  • Auditing website technical health to improve click-through ratesnot SpyFu

SpyFu

  • Researching a competitor's paid search strategynot Serpstat
  • Finding organic keyword gapsnot Serpstat
  • Tracking weekly keyword rank changesnot Serpstat
  • Building white-label SEO/PPC reports for clientsnot Serpstat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is Serpstat or SpyFu better?
Neither clearly leads. Serpstat starts at Free and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Serpstat or SpyFu?
Serpstat has a free tier; the other does not. Paid plans start at Free for Serpstat and $29/month for SpyFu.
Does Serpstat or SpyFu run on more platforms?
Serpstat runs on Web. SpyFu runs on web, api.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. SpyFu starts at $29/month.
What is Serpstat best used for?
Serpstat is most often used for tracking keyword rankings across desktop, mobile, organic, and paid search, monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models, analyzing competitor backlinks and ranking strategies at scale, generating white-label seo reports for client delivery and retention. Of those, tracking keyword rankings across desktop, mobile, organic, and paid search and monitoring brand mentions across chatgpt, claude, gemini and 140+ ai models are not what SpyFu is typically brought in for.
What can Serpstat do that SpyFu cannot?
SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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