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Software · head to head

Frase vs SEMrush

Frase logo

Frase

Software

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

Software

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Frase covers Content briefs and outlines, SEMrush covers Keyword research.

Where they differ

Only the attributes on which Frase and SEMrush actually diverge.

Attributes where Frase and SEMrush differ
AttributeFraseSEMrush
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformswebWeb, Mobile app
FoundedUnknown2008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot SEMrush
  • Drafting articles with AI assisted by SERP datanot SEMrush
  • Monitoring published content for ranking drops via Content Guardnot SEMrush
  • Auditing existing site content at scalenot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Frase
  • Website performance tracking and auditingnot Frase
  • Content marketing optimizationnot Frase
  • PPC advertising researchnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Frase or SEMrush better?
Neither clearly leads. Frase starts at $49/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at $49/month for Frase and Free for SEMrush.
Does Frase or SEMrush run on more platforms?
Frase runs on web. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Frase starts at $49/month.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what SEMrush is typically brought in for.
What can Frase do that SEMrush cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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