How much does SEMrush cost?

SEMrush publishes 5 tiers, from Free for Free up to $455.67/month for Advanced Plan. The entry tier costs nothing.

What is the difference between Free and SEO Plan on SEMrush?

SEO Plan costs $117.33/month against Free, and adds annual billing ($1407.96/year), monitor 5 websites, track 500 keywords daily, basic keyword research and ai visibility reports.

Is the Advanced Plan plan on SEMrush worth it?

That depends entirely on whether you need what it adds, which on the published record is annual billing ($5468.04/year), 40 websites, 5,000 keywords daily, api access with 200 ai prompts tracked. It costs $455.67/month against $117.33/month for SEO Plan. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which seo tools can I use without paying?

2 of the 8 seo tools listed alongside SEMrush have a free tier: Google Search Console, Rank Math.

What am I actually paying for with SEMrush?

The record lists 30 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization.

Does SEMrush charge per user?

The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these SEMrush prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare SEMrush against before paying?

The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with SEMrush covering price, platforms and features.

SEO · pricing

SEMrush pricing

SEMrush publishes 5 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 30 August 2026, SEMrush pricing is free, then $117.33/month across 5 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free, then $117.33/month
Model: Subscription
Tiers: 5
Free tier: Yes

SEMrush plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

SEMrush pricing tiers
Plan	Price	Features listed	Step up from the tier below
Free	Free	3	Entry tier
SEO Plan	$117.33/month	4	+$117.33/month, 4 more features
Starter Plan	$165.17/month	3	+$47.83999999999999/month, 3 more features
Pro+ Plan	$248.17/month	3	+$83/month, 3 more features
Advanced Plan	$455.67/month	3	+$207.50000000000003/month, 3 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free

The entry tier. It covers 1 demo project with basic features, no credit card required, for trying out the platform.

SEO Plan

$117.33/month

Over Free, this tier adds:

Annual billing ($1407.96/year)
Monitor 5 websites
Track 500 keywords daily
Basic keyword research and AI visibility reports

Starter Plan

$165.17/month

Over SEO Plan, this tier adds:

Annual billing ($1982.04/year)
5 websites, 500 keywords tracked daily
MCP access with 50 AI prompts tracked across search platforms

Pro+ Plan

$248.17/month

Over Starter Plan, this tier adds:

Annual billing ($2978.04/year)
15 websites, 1,500 keywords daily
100 AI prompts tracked

Advanced Plan

$455.67/month

Over Pro+ Plan, this tier adds:

Annual billing ($5468.04/year)
40 websites, 5,000 keywords daily
API access with 200 AI prompts tracked

Where SEMrush stops being free

Free, Free

1 demo project with basic features
No credit card required
For trying out the platform

SEO Plan, $117.33/month

The first thing you pay for:

Annual billing ($1407.96/year)
Monitor 5 websites
Track 500 keywords daily
Basic keyword research and AI visibility reports

What the product covers

The full SEMrush feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Keyword research
Site audit
Competitor analysis
Backlink analytics
Rank tracking
Content marketing
PPC research
Social media tools

Integrations

Google Analytics
Google Search Console
Google Ads
WordPress
Zapier
Google Data Studio
Trello
Google Docs

Security

SOC2
ISO27001
SSL encryption

Deployment

Cloud deployment

Platform

Web support
Mobile support
Api support

Localization

English language support
Spanish language support
German language support
French language support
Italian language support
Portuguese language support
Japanese language support

People bring SEMrush in for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization, ppc advertising research. If that is not the job you are buying for, the alternatives to SEMrush are worth a look before you commit to a tier.

How that compares in SEO

Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

SEMrush entry price against other SEO tools
Tool	Entry price	Model	Rated	Head to head
SEMrush (this page)	Free, then $117.33/month	subscription	-
Wincher	On request	quote	-	vs SEMrush
Google Search Console	Free	Open source, no licence fee	-	vs SEMrush
Keyword Insights	On request	Per month by credit volume, with pay-as-you-go available	-	vs SEMrush
Rank Math	Free	Freemium, paid tiers billed annually only	-	vs SEMrush
Nightwatch	On request	Per month by tracked keywords, sites and AI usage volume	-	vs SEMrush
Linkody	On request	Per month by tracked domains and backlinks	-	vs SEMrush

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the SEMrush badges page.

Before you pay for SEMrush

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 5 tiers between Free and $455.67/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

SEMrush runs on web, mobile app, and is published by Semrush Inc of Boston, MA. The full record is on the SEMrush review, and the rest of the category is under best seo tools.

SEMrush pricing on the vendor's own site

SEMrush pricing questions

How much does SEMrush cost?: SEMrush publishes 5 tiers, from Free for Free up to $455.67/month for Advanced Plan. The entry tier costs nothing.
Does SEMrush have a free plan?: Yes. The Free tier costs nothing and covers 1 demo project with basic features, no credit card required, for trying out the platform. Paying starts at $117.33/month for SEO Plan.
What is the difference between Free and SEO Plan on SEMrush?: SEO Plan costs $117.33/month against Free, and adds annual billing ($1407.96/year), monitor 5 websites, track 500 keywords daily, basic keyword research and ai visibility reports.
Is the Advanced Plan plan on SEMrush worth it?: That depends entirely on whether you need what it adds, which on the published record is annual billing ($5468.04/year), 40 websites, 5,000 keywords daily, api access with 200 ai prompts tracked. It costs $455.67/month against $117.33/month for SEO Plan. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Which seo tools can I use without paying?: 2 of the 8 seo tools listed alongside SEMrush have a free tier: Google Search Console, Rank Math.
What am I actually paying for with SEMrush?: The record lists 30 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization.
Does SEMrush charge per user?: The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these SEMrush prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare SEMrush against before paying?: The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with SEMrush covering price, platforms and features.