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SEO · head to head

Mangools vs SEMrush

Mangools logo

Mangools

SEO

A bundle of five simplified SEO tools including KWFinder and SERPWatcher

From
On request
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mangools the backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Mangools covers KWFinder, SEMrush covers Keyword research.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mangools and SEMrush actually diverge.

Attributes where Mangools and SEMrush differ
AttributeMangoolsSEMrush
Starting priceOn requestFree
Pricing modelPer month by usage volumesubscription
Free tierNoYes
PlatformsWebWeb, Mobile app
FoundedUnknown2008

Identical on both: user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mangools

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler
  • Looker Studio connector

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

What people use each for

The jobs each tool is most often brought in to do.

Mangools

  • A solo blogger or freelancer doing keyword research who finds Ahrefs' pricing and interface disproportionate to their needsnot SEMrush
  • A small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sitesnot SEMrush
  • A content marketer who wants SERP-level competitive analysis without a full technical SEO platformnot SEMrush
  • A team standardising on a low-cost tool before graduating to Semrush or Ahrefs once budgets grownot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Mangools
  • Website performance tracking and auditingnot Mangools
  • Content marketing optimizationnot Mangools
  • PPC advertising researchnot Mangools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mangools

  • The backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • There is no technical site crawler for large-scale audits, so any site beyond a few hundred pages needs a separate tool such as Screaming Frog alongside Mangools.
  • Feature access does not tier by capability, only by usage volume, so a team that wants more tracked keywords must upgrade the whole plan even if it does not need more keyword lookups.
  • It has no PPC or paid search competitive intelligence at all, which Semrush and SpyFu both offer, so it cannot inform paid media strategy.
  • Reviews consistently note keyword volume and difficulty estimates as less precise at scale than Ahrefs' or Semrush's larger crawl and index infrastructure.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Mangools

On request
  • Basic$49/month
    • All five Mangools tools included
    • Lower keyword lookup and tracked keyword allowances
    • Cheaper on annual billing
  • Premium$69/month
    • Higher keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing
  • Agency$129/month
    • Highest keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Which should you pick?

Choose Mangools if

  • You need kwfinder.
  • You also want serpwatcher.
Mangools review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Mangools or SEMrush better?
Neither clearly leads. Mangools starts at On request and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mangools or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at On request for Mangools and Free for SEMrush.
Does Mangools or SEMrush run on more platforms?
Mangools runs on Web. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Mangools starts at On request.
What is Mangools best used for?
Mangools is most often used for a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs, a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites, a content marketer who wants serp-level competitive analysis without a full technical seo platform, a team standardising on a low-cost tool before graduating to semrush or ahrefs once budgets grow. Of those, a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs and a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites are not what SEMrush is typically brought in for.
What can Mangools do that SEMrush cannot?
Mangools covers KWFinder, SERPWatcher, SERPChecker, LinkMiner. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

Mangools: Are all five tools included in every plan?

Yes. KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler are bundled in every paid tier; plans differ only by usage limits.

SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
Mangools: Is there a free version?

A limited free trial and a 48-hour money-back guarantee are offered; there is no permanent free tier.

SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
Mangools: How does it compare to Ahrefs on backlinks?

Its backlink index is materially smaller; Mangools is built for keyword research and rank tracking workflows, not as a backlink-first tool.

SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
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