SEMrushvs
Conductor
Conductor: The enterprise platform for AI & search visibility
SEMrush
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
As of 30 August 2026, SEMrush has a free plan and paid plans start at $117.33/month. Semrush is an all-in-one digital marketing solution with more than 50 tools in SEO, social media, and content marketing. Softwr lists it under SEO. SEMrush is made by Semrush Inc, launched in 2008, available on Web, iOS, Android.
Overview
What SEMrush does
Semrush is an all-in-one digital marketing solution with more than 50 tools in SEO, social media, and content marketing. It helps you boost your online visibility and discover marketing insights.
What people use it for
- SEO keyword research and competitor analysis
- Website performance tracking and auditing
- Content marketing optimization
- PPC advertising research
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SEMrush.
- Free tier limited to 10 reports per day across all tools
- Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
- Additional users cost £45/month per user above base subscription
- Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams
Cross-shopped
What people choose instead of SEMrush
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SEMrushvsLighthouse
Lighthouse: Audit web page performance and quality
- SEMrushvsScreaming Frog SEO Spider
Screaming Frog SEO Spider: Crawl websites for SEO issues
- SEMrushvsSE Ranking
SE Ranking: Grow your visibility with AI SEO
Pricing
What SEMrush costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 1 demo project with basic features
- No credit card required
- For trying out the platform
SEO Plan
$117.33 /mo
- Annual billing ($1407.96/year)
- Monitor 5 websites
- Track 500 keywords daily
- Basic keyword research and AI visibility reports
Starter Plan
$165.17 /mo
- Annual billing ($1982.04/year)
- 5 websites, 500 keywords tracked daily
- MCP access with 50 AI prompts tracked across search platforms
Pro+ Plan
$248.17 /mo
- Annual billing ($2978.04/year)
- 15 websites, 1,500 keywords daily
- 100 AI prompts tracked
Advanced Plan
$455.67 /mo
- Annual billing ($5468.04/year)
- 40 websites, 5,000 keywords daily
- API access with 200 AI prompts tracked
Capabilities
Features
Keyword research
Site audit
Competitor analysis
Backlink analytics
Rank tracking
Content marketing
PPC research
Social media tools
Google Analytics
Integration with Google Analytics
Google Search Console
Integration with Google Search Console
Google Ads
Integration with Google Ads
WordPress
Integration with WordPress
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Semrush cost?
Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.
SourceWhat does each Semrush plan include?
Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.
SourceAre there add-on options for Semrush?
Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.
SourceBehind it
Who makes SEMrush
- Company
- Semrush Inc
- Based in
- Boston, MA
Keep looking
Where to go from SEMrush
- SEMrush alternativesEvery product people weigh against it
- SEMrush pricingPlans, floors and what the tiers exclude
- SEMrush badgesWhich rules it meets, and the figure behind each
- All SEO softwareThe full category
- Best SEO softwareThe shortlist, and how it was cut
Best SEO software for
Compare SEMrush with
- Majestic
- SpyFu
- Mangools
- seoClarity
- Serpstat
- Screaming Frog SEO Spider
- Conductor
- Lighthouse
- SE Ranking
- Surfer SEO
- Botify
- Sitebulb
- AnswerThePublic
- Lumar
- Nightwatch
- SpyFu
- Mangools
- Botify
Other SEO software
Enterprise SEO platform with unlimited users on every plan, priced on data volume instead of seats
Pricing on request11 researched notesDesktop crawler for technical SEO audits and site analysis
Free, then £199/yr12 researched notesSEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras
From $129/mo17 researched notesEnterprise technical SEO platform that also renders pages for search bots when engineering cannot
Pricing on request11 researched notesTechnical SEO audit tool that crawls sites and generates visual, prioritized hints
From $95/mo8 researched notesKeyword and content ideation tool that visualizes search questions and phrases
From $20/mo8 researched notesWebsite intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions
Pricing on request11 researched notesSlovenia-built rank tracker with agency white-labelling and AI answer tracking bundled into every plan
11 researched notesEnterprise technical SEO platform that also renders pages for search bots when engineering cannot
Pricing on request11 researched notes
Softwr does not host reviews and shows no star rating for SEMrush, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on SEMrush
SEMrush alternatives
What people switch to, and what they give up
SEMrush pricing
Every tier, and where the cost actually lands
Compare SEMrush
Put it head to head with anything we hold
SEMrush badge
Its rating, and an embed for your own site
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