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SEMrush

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

Overview

What SEMrush does

Semrush is an all-in-one digital marketing solution with more than 50 tools in SEO, social media, and content marketing. It helps you boost your online visibility and discover marketing insights.

What people use it for

  • SEO keyword research and competitor analysis
  • Website performance tracking and auditing
  • Content marketing optimization
  • PPC advertising research

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SEMrush.

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Capabilities

Features

  • Keyword research

    Keyword research capability

  • Site audit

    Site audit capability

  • Competitor analysis

    Competitor analysis capability

  • Backlink analytics

    Backlink analytics capability

  • Rank tracking

    Rank tracking capability

  • Content marketing

    Content marketing capability

  • PPC research

    PPC research capability

  • Social media tools

    Social media tools capability

  • Google Analytics

    Integration with Google Analytics

  • Google Search Console

    Integration with Google Search Console

  • Google Ads

    Integration with Google Ads

  • WordPress

    Integration with WordPress

Behind it

Who makes SEMrush

Company
Semrush Inc
Based in
Boston, MA

Keep looking

Where to go from SEMrush

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Softwr does not host reviews and shows no star rating for SEMrush, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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