SEO · head to head
Lumar vs Surfer SEO
Lumar
SEO
Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; Surfer SEO entry Discovery plan at $49 per month limits users to a single seat and 120 documents
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Lumar and Surfer SEO actually diverge.
| Attribute | Lumar | Surfer SEO |
|---|---|---|
| Starting price | On request | $49/month |
| Pricing model | quote | subscription |
| Platforms | Web, REST API | Web |
Identical on both: free tier (No), user rating (Not yet rated), category (SEO).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lumar
- Site crawler
- Protect
- Automation Hub
- Accessibility auditing
- Monitor
- Impact
Only in Surfer SEO
Nothing recorded that Lumar does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Lumar
- A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Surfer SEO
- Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Surfer SEO
- Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Surfer SEO
- Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Surfer SEO
Surfer SEO
- Writing articles that rank using real-time SEO datanot Lumar
- Tracking brand appearance in ChatGPT and Perplexity AInot Lumar
- Spotting weak pages and fixing content gapsnot Lumar
- Planning topic clusters to establish topical authoritynot Lumar
- Analyzing competitor content strategies across 159+ countriesnot Lumar
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lumar
- The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
- It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
- The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
- Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
- The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.
Surfer SEO
- Entry Discovery plan at $49 per month limits users to a single seat and 120 documents
- AI prompt tracking is excluded on the Discovery plan and capped at 25 prompts weekly on Standard, 50 daily on Pro
- Unlimited documents on the Peace of Mind plan are subject to a fair usage policy rather than being truly unlimited
Pricing, plan by plan
Lumar
On request- Lumar$undefined/year
- Priced by URLs crawled per month
- Protect, Impact and accessibility modules licensed separately
- Annual contract
Surfer SEO
$49/month- Discovery$49/month
- 120 documents
- Track 10 pages
- AI SEO optimization
- Standard$99/month
- 360 documents
- Track 25 AI prompts weekly
- Brand knowledge
- Pro$182/month
- 360 documents
- Track 50 AI prompts daily
- 5 brand workspaces
- Peace of Mind$299/month
- Unlimited documents
- Track 100 AI prompts daily
- Unlimited workspaces
Which should you pick?
Choose Surfer SEO if
Nothing in the data separates Surfer SEO from Lumar on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Lumar or Surfer SEO better?
- Neither clearly leads. Lumar starts at On request and Surfer SEO at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lumar or Surfer SEO?
- Lumar starts at On request and Surfer SEO at $49/month.
- Does Lumar or Surfer SEO run on more platforms?
- Lumar runs on Web, REST API. Surfer SEO runs on Web.
- What is Lumar best used for?
- Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what Surfer SEO is typically brought in for.
- What can Lumar do that Surfer SEO cannot?
- Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.
Answered from the vendors’ own pages
Lumar: Is Lumar the same as DeepCrawl?
Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.
Surfer SEO: How much does Surfer SEO cost?
Surfer SEO offers four tiers: Discovery at $49 per month, Standard at $99 per month, Pro at $182 per month, and Peace of Mind at $299 per month. All pricing is in USD. Annual billing provides substantial savings.
SourceLumar: Can it really block a deployment?
Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.
Surfer SEO: What is the difference between Surfer's AI SEO plans?
Discovery includes 120 documents and basic tracking. Standard adds 360 documents and weekly AI prompt tracking. Pro adds daily prompt tracking and multiple brand workspaces. Peace of Mind includes unlimited documents, daily prompt tracking, and a dedicated success manager.
SourceLumar: Does it replace Screaming Frog?
For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.
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