SEO · head to head
OnCrawl vs SE Ranking
OnCrawl
SEO
Technical SEO crawler that joins crawl data with server log files
- From
- On request
- Rated
- -
SE Ranking
SEO
SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras
- From
- $129/month
- Rated
- -
The short version
- Each has a real cost: OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
- They diverge on capability: OnCrawl covers Log file analysis, SE Ranking covers Daily rank tracking.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which OnCrawl and SE Ranking actually diverge.
| Attribute | OnCrawl | SE Ranking |
|---|---|---|
| Starting price | On request | $129/month |
| Pricing model | quote | Per month by tracked keywords and projects |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (SEO).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in OnCrawl
- Log file analysis
- Crawl and log cross-analysis
- Structured data and Core Web Vitals checks
- Data Explorer
- Google Search Console integration
- API access
Only in SE Ranking
- Daily rank tracking
- Target-based keyword counting
- Competitive and keyword research
- Backlink research and monitoring
- Website and on-page audit
- On-page checker and SERP analyzer
- AI search tracking
- AI competitive research
What people use each for
The jobs each tool is most often brought in to do.
OnCrawl
- A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot SE Ranking
- A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot SE Ranking
- An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot SE Ranking
- A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot SE Ranking
SE Ranking
- Tracking daily keyword positions across up to 10 client projects on the entry plannot OnCrawl
- Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot OnCrawl
- Running SEO reporting for an agency that needs more than one manager seatnot OnCrawl
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
OnCrawl
- No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
- Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
- It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
- The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
- Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.
SE Ranking
- Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
- There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
- Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
- Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
- Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
- Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
- Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.
Pricing, plan by plan
OnCrawl
On request- OnCrawl$undefined/month
- Priced by monthly crawl volume, log line volume and data retention
- Small-site, mid-market and enterprise tiers, all quote-based
- Free trial available on request
SE Ranking
$129/month- Core$129/month
- 103.20 USD per month billed annually, a 20 percent saving paid upfront
- 10 projects and 1 manager seat
- 2,000 daily keyword targets, counted as keyword times search engine
- Growth$279/month
- 223.20 USD per month billed annually, a 20 percent saving paid upfront
- 30 projects and 3 manager seats
- 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
- Enterprise$undefined/month
- Custom limits and pricing, quoted by sales
- Flexible terms
- Full API and advanced integrations
- Extra capacity$undefined/month
- Extra manager seats from 16 USD each
- Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
- Extra business locations from 18.40 USD each
Which should you pick?
Choose OnCrawl if
- You need log file analysis.
- You also want crawl and log cross-analysis.
Choose SE Ranking if
- You need daily rank tracking.
- You also want target-based keyword counting.
Questions people ask
- Is OnCrawl or SE Ranking better?
- Neither clearly leads. OnCrawl starts at On request and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, OnCrawl or SE Ranking?
- OnCrawl starts at On request and SE Ranking at $129/month.
- Does OnCrawl or SE Ranking run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is OnCrawl best used for?
- OnCrawl is most often used for a large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value urls, a technical seo team that needs server log data joined to crawl data, not just a crawl report on its own, an enterprise site comparing crawl-plus-log platforms against botify or lumar before committing to a multi-year contract, a team wanting custom segmentation of crawl and log data without writing sql against a raw export. Of those, a large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value urls and a technical seo team that needs server log data joined to crawl data, not just a crawl report on its own are not what SE Ranking is typically brought in for.
- What can OnCrawl do that SE Ranking cannot?
- OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.
Answered from the vendors’ own pages
OnCrawl: Do I need to provide my own server logs?
Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.
SE Ranking: How much does SE Ranking cost?
Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.
OnCrawl: How much does OnCrawl cost?
It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.
SE Ranking: How does the price change with keyword volume?
Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.
OnCrawl: Is this suitable for a small business site?
Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.
SE Ranking: What is the difference between Core and Growth?
Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.
SE Ranking: Does SE Ranking have a free plan?
No. There is a 14-day trial with no credit card required, but no permanently free tier.
SE Ranking: What do the add-ons cost?
Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.
SE Ranking: Does it track rankings daily?
Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.
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