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SEO · head to head

Mangools vs SE Ranking

Mangools logo

Mangools

SEO

A bundle of five simplified SEO tools including KWFinder and SERPWatcher

From
On request
Rated
-
Full reviewWebsite
SE Ranking logo

SE Ranking

SEO

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mangools the backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • They diverge on capability: Mangools covers KWFinder, SE Ranking covers Daily rank tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mangools and SE Ranking actually diverge.

Attributes where Mangools and SE Ranking differ
AttributeMangoolsSE Ranking
Starting priceOn request$129/month
Pricing modelPer month by usage volumePer month by tracked keywords and projects

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mangools

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler
  • Looker Studio connector

Only in SE Ranking

  • Daily rank tracking
  • Target-based keyword counting
  • Competitive and keyword research
  • Backlink research and monitoring
  • Website and on-page audit
  • On-page checker and SERP analyzer
  • AI search tracking
  • AI competitive research

What people use each for

The jobs each tool is most often brought in to do.

Mangools

  • A solo blogger or freelancer doing keyword research who finds Ahrefs' pricing and interface disproportionate to their needsnot SE Ranking
  • A small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sitesnot SE Ranking
  • A content marketer who wants SERP-level competitive analysis without a full technical SEO platformnot SE Ranking
  • A team standardising on a low-cost tool before graduating to Semrush or Ahrefs once budgets grownot SE Ranking

SE Ranking

  • Tracking daily keyword positions across up to 10 client projects on the entry plannot Mangools
  • Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Mangools
  • Running SEO reporting for an agency that needs more than one manager seatnot Mangools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mangools

  • The backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • There is no technical site crawler for large-scale audits, so any site beyond a few hundred pages needs a separate tool such as Screaming Frog alongside Mangools.
  • Feature access does not tier by capability, only by usage volume, so a team that wants more tracked keywords must upgrade the whole plan even if it does not need more keyword lookups.
  • It has no PPC or paid search competitive intelligence at all, which Semrush and SpyFu both offer, so it cannot inform paid media strategy.
  • Reviews consistently note keyword volume and difficulty estimates as less precise at scale than Ahrefs' or Semrush's larger crawl and index infrastructure.

SE Ranking

  • Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
  • There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
  • Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
  • Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
  • Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
  • Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
  • Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Pricing, plan by plan

Mangools

On request
  • Basic$49/month
    • All five Mangools tools included
    • Lower keyword lookup and tracked keyword allowances
    • Cheaper on annual billing
  • Premium$69/month
    • Higher keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing
  • Agency$129/month
    • Highest keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing

SE Ranking

$129/month
  • Core$129/month
    • 103.20 USD per month billed annually, a 20 percent saving paid upfront
    • 10 projects and 1 manager seat
    • 2,000 daily keyword targets, counted as keyword times search engine
  • Growth$279/month
    • 223.20 USD per month billed annually, a 20 percent saving paid upfront
    • 30 projects and 3 manager seats
    • 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
  • Enterprise$undefined/month
    • Custom limits and pricing, quoted by sales
    • Flexible terms
    • Full API and advanced integrations
  • Extra capacity$undefined/month
    • Extra manager seats from 16 USD each
    • Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
    • Extra business locations from 18.40 USD each

Which should you pick?

Choose Mangools if

  • You need kwfinder.
  • You also want serpwatcher.
Mangools review

Choose SE Ranking if

  • You need daily rank tracking.
  • You also want target-based keyword counting.
SE Ranking review

Questions people ask

Is Mangools or SE Ranking better?
Neither clearly leads. Mangools starts at On request and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mangools or SE Ranking?
Mangools starts at On request and SE Ranking at $129/month.
Does Mangools or SE Ranking run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Mangools best used for?
Mangools is most often used for a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs, a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites, a content marketer who wants serp-level competitive analysis without a full technical seo platform, a team standardising on a low-cost tool before graduating to semrush or ahrefs once budgets grow. Of those, a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs and a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites are not what SE Ranking is typically brought in for.
What can Mangools do that SE Ranking cannot?
Mangools covers KWFinder, SERPWatcher, SERPChecker, LinkMiner. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.

Answered from the vendors’ own pages

Mangools: Are all five tools included in every plan?

Yes. KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler are bundled in every paid tier; plans differ only by usage limits.

SE Ranking: How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

Mangools: Is there a free version?

A limited free trial and a 48-hour money-back guarantee are offered; there is no permanent free tier.

SE Ranking: How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

Mangools: How does it compare to Ahrefs on backlinks?

Its backlink index is materially smaller; Mangools is built for keyword research and rank tracking workflows, not as a backlink-first tool.

SE Ranking: What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

SE Ranking: Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

SE Ranking: What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

SE Ranking: Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

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