SEO · head to head
Rank Math vs SE Ranking
Rank Math
SEO
WordPress SEO plugin with a free tier that undercuts Yoast on schema and feature count
- From
- Free
- Rated
- -
SE Ranking
SEO
SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras
- From
- $129/month
- Rated
- -
The short version
- Only Rank Math has a free tier, so it costs nothing to try first.
- Each has a real cost: Rank Math all paid tiers are annual-only with no monthly option, so evaluating Pro or Business month to month before committing is not possible.; SE Ranking keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
- They diverge on capability: Rank Math covers Free schema generator, SE Ranking covers Daily rank tracking.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Rank Math and SE Ranking actually diverge.
| Attribute | Rank Math | SE Ranking |
|---|---|---|
| Starting price | Free | $129/month |
| Pricing model | Freemium, paid tiers billed annually only | Per month by tracked keywords and projects |
| Free tier | Yes | No |
Identical on both: platforms (Web), user rating (Not yet rated), category (SEO).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Rank Math
- Free schema generator
- Rank tracker
- AI Link Genius
- Content AI trial
- Multi-site management
- 404 monitor and redirections
Only in SE Ranking
- Daily rank tracking
- Target-based keyword counting
- Competitive and keyword research
- Backlink research and monitoring
- Website and on-page audit
- On-page checker and SERP analyzer
- AI search tracking
- AI competitive research
What people use each for
The jobs each tool is most often brought in to do.
Rank Math
- A WordPress site owner who wants more schema types and keyword optimisation than Yoast's free tier provides, at no costnot SE Ranking
- An agency managing dozens of client WordPress sites that wants a per-site-count licence rather than per-site billingnot SE Ranking
- A team that wants rank tracking built into the WordPress dashboard rather than as a separate subscriptionnot SE Ranking
- A site migrating away from a paid competitor and wanting a free tier competitive enough to not need Pro immediatelynot SE Ranking
SE Ranking
- Tracking daily keyword positions across up to 10 client projects on the entry plannot Rank Math
- Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growthnot Rank Math
- Running SEO reporting for an agency that needs more than one manager seatnot Rank Math
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Rank Math
- All paid tiers are annual-only with no monthly option, so evaluating Pro or Business month to month before committing is not possible.
- The advertised price is a first-year introductory rate; renewal pricing is roughly 10 to 18 percent higher across every tier, which is easy to miss when comparing sticker prices to Yoast.
- Switching an established WordPress site to or from Rank Math risks losing accumulated redirect rules and schema configuration if the migration is not done carefully, which discourages later switching regardless of price changes.
- It is WordPress-only, so any team running a non-WordPress CMS gets nothing from this product at all.
- The generous free tier depends on upselling Pro and Content AI trials inside the plugin dashboard, which some users find intrusive compared to Yoast's comparatively quieter free experience.
SE Ranking
- Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
- There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
- Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
- Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
- Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
- Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
- Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.
Pricing, plan by plan
Rank Math
Free- FreeFree
- Unlimited personal websites
- 18 schema types and unlimited keyword optimisation
- Google Search Console integration
- Pro$7.99/month
- Billed annually, renews at 8.99 euros a month
- 500 tracked keywords, 840+ schema types
- AI Link Genius and broken link checker
- Business$24.99/month
- Billed annually, renews at 27.99 euros a month
- 100 client websites, 10,000 tracked keywords
- Daily Google data fetching, unlimited data retention
- Agency$54.99/month
- Billed annually, renews at 64.99 euros a month
- 500 client websites, 50,000 tracked keywords
- All Business features, no data preservation limits
SE Ranking
$129/month- Core$129/month
- 103.20 USD per month billed annually, a 20 percent saving paid upfront
- 10 projects and 1 manager seat
- 2,000 daily keyword targets, counted as keyword times search engine
- Growth$279/month
- 223.20 USD per month billed annually, a 20 percent saving paid upfront
- 30 projects and 3 manager seats
- 5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
- Enterprise$undefined/month
- Custom limits and pricing, quoted by sales
- Flexible terms
- Full API and advanced integrations
- Extra capacity$undefined/month
- Extra manager seats from 16 USD each
- Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
- Extra business locations from 18.40 USD each
Which should you pick?
Choose Rank Math if
- You need free schema generator.
- You want to start without paying.
- You also want rank tracker.
Choose SE Ranking if
- You need daily rank tracking.
- You also want target-based keyword counting.
Questions people ask
- Is Rank Math or SE Ranking better?
- Neither clearly leads. Rank Math starts at Free and SE Ranking at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Rank Math or SE Ranking?
- Rank Math has a free tier; the other does not. Paid plans start at Free for Rank Math and $129/month for SE Ranking.
- Does Rank Math or SE Ranking run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Rank Math for free?
- Yes. Rank Math has a free tier, so you can try it without paying. SE Ranking starts at $129/month.
- What is Rank Math best used for?
- Rank Math is most often used for a wordpress site owner who wants more schema types and keyword optimisation than yoast's free tier provides, at no cost, an agency managing dozens of client wordpress sites that wants a per-site-count licence rather than per-site billing, a team that wants rank tracking built into the wordpress dashboard rather than as a separate subscription, a site migrating away from a paid competitor and wanting a free tier competitive enough to not need pro immediately. Of those, a wordpress site owner who wants more schema types and keyword optimisation than yoast's free tier provides, at no cost and an agency managing dozens of client wordpress sites that wants a per-site-count licence rather than per-site billing are not what SE Ranking is typically brought in for.
- What can Rank Math do that SE Ranking cannot?
- Rank Math covers Free schema generator, Rank tracker, AI Link Genius, Content AI trial. SE Ranking covers Daily rank tracking, Target-based keyword counting, Competitive and keyword research, Backlink research and monitoring.
Answered from the vendors’ own pages
Rank Math: Is Rank Math really free?
Yes, for unlimited personal websites, with 18 schema types and unlimited keyword optimisation at no cost; client sites and rank tracking require a paid tier.
SE Ranking: How much does SE Ranking cost?
Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.
Rank Math: Can I pay monthly instead of annually?
No. All paid plans are billed annually only; there is no monthly billing option.
SE Ranking: How does the price change with keyword volume?
Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.
Rank Math: Does the advertised price stay the same at renewal?
No. Every paid tier renews at a higher rate than the first-year introductory price, by roughly 10 to 18 percent depending on the plan.
SE Ranking: What is the difference between Core and Growth?
Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.
SE Ranking: Does SE Ranking have a free plan?
No. There is a 14-day trial with no credit card required, but no permanently free tier.
SE Ranking: What do the add-ons cost?
Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.
SE Ranking: Does it track rankings daily?
Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.
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