SE Ranking

SEO and AI visibility platform with daily rank tracking, priced on published tiers plus per-unit extras

As of 1 September 2026, SE Ranking starts at $129/month. A full SEO suite whose pricing page is unusually specific: two published tiers, every limit listed, and paid extras for keywords, seats, locations and articles quoted per unit. Softwr lists it under SEO.

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Overview

What SE Ranking does

SE Ranking bundles rank tracking, keyword and competitor research, backlink research and monitoring, a site and on-page auditor, a content editor and a set of AI search trackers covering AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Local marketing is included rather than sold as a separate product, with three business locations, 1,500 local and map-pack keywords and listings sync to more than 100 directories on both published tiers. The pricing model is the reason to consider it. Core is 129 USD a month, or 103.20 USD a month when billed annually; Growth is 279 USD a month, or 223.20 USD annually. Annual billing is a flat 20 percent saving on both, billed upfront, with free migration included. Above the plan, capacity is sold per unit rather than by forcing an upgrade: extra manager seats from 16 USD, extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth, extra locations from 18.40 USD, extra content articles from 39.20 USD. Three add-ons sit alongside: Agency Pack for white-label reporting at 69 USD a month, annual billing only; AI Search at 89 USD monthly or 71.20 USD annually; and the API at 45 USD a month, annual billing only. The measurement detail buyers miss is that a daily keyword allowance is counted as a target, meaning keyword multiplied by search engine. Thirty keywords tracked in two engines consumes sixty of the 2,000 Core targets. Buyers are agencies and in-house teams that want daily positions and predictable client reporting. The trade-off is that there is no free tier and the Enterprise tier is quoted rather than published.

What people use it for

Tracking daily keyword positions across up to 10 client projects on the entry plan
Auditing large sites, with 250,000 pages per month included on Core and 2 million on Growth
Running SEO reporting for an agency that needs more than one manager seat

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SE Ranking.

Keyword allowances are counted as targets, keyword multiplied by search engine, so a set tracked across Google desktop and mobile consumes twice the allowance and a plan sized on a raw keyword count runs out early.
There is no free tier at all, only a 14-day trial, so evaluation is time-boxed rather than open-ended and comparison against Moz or Ahrefs free tools is not like for like.
Enterprise pricing is not published, so the only tier suited to large keyword volumes cannot be budgeted from the pricing page without contacting sales.
Core includes exactly one manager seat, so the second person needing full access means extra seats from 16 USD each or the jump to Growth at 279 USD.
Three of the add-ons, Agency Pack at 69 USD, the API at 45 USD and the discounted AI Search price, are available only on annual billing, so a monthly customer either pays more or commits for a year.
Audit capacity on Core is capped at 250,000 pages per project as well as per account, so a single large site consumes the whole allowance and leaves nothing for other projects that month.
Its keyword and backlink databases are smaller and less frequently refreshed than the Ahrefs first-party crawl, so it is a better tracking and reporting tool than a link discovery one.

Cross-shopped

What people choose instead of SE Ranking

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

SE Rankingvs
SEMrush
SEMrush: Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
SE Rankingvs
Conductor
Conductor: The enterprise platform for AI & search visibility
SE Rankingvs
Lighthouse
Lighthouse: Audit web page performance and quality
SE Rankingvs
Screaming Frog SEO Spider
Screaming Frog SEO Spider: Crawl websites for SEO issues

Pricing

What SE Ranking costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Core

$129 /mo

103.20 USD per month billed annually, a 20 percent saving paid upfront
10 projects and 1 manager seat
2,000 daily keyword targets, counted as keyword times search engine
100 daily AI prompts across 5 LLMs, 5 domains in AI competitive research
250,000 audit pages per month, also the per-project ceiling
25,000 API credits, MCP access, 10 Report Builder reports, 50,000 export rows

Growth

$279 /mo

223.20 USD per month billed annually, a 20 percent saving paid upfront
30 projects and 3 manager seats
5,000 daily keyword targets, 250 daily AI prompts, 15 AI research domains
2 million audit pages per month with a 1 million ceiling per project
100,000 API credits, 30 reports, 100,000 export rows
50,000 keyword database expansion and historical data for the project lifetime

Enterprise

On request

Custom limits and pricing, quoted by sales
Flexible terms
Full API and advanced integrations

Extra capacity

On request

Extra manager seats from 16 USD each
Extra tracked keywords from 22.40 USD on Core and from 32 USD on Growth
Extra business locations from 18.40 USD each
Extra content articles from 39.20 USD
Agency Pack white-label add-on 69 USD per month, annual billing only
AI Search add-on 89 USD monthly or 71.20 USD billed annually

Capabilities

Features

Daily rank tracking
Positions updated daily across major search engines, through the full Google Top 100
Target-based keyword counting
Allowance is counted as keyword multiplied by search engine, so multi-engine tracking costs more
Competitive and keyword research
Unlimited research queries, with database expansion of 17.5k keywords on Core and 50k on Growth
Backlink research and monitoring
Unlimited backlink analysis with new and lost link monitoring on both tiers
Website and on-page audit
250,000 pages a month on Core, 2 million on Growth, with a 1 million page per project ceiling on Growth
On-page checker and SERP analyzer
50 checks on Core, 1,000 on Growth, comparing your page to top-ranking results
AI search tracking
Daily prompt tracking, 100 on Core and 250 on Growth, across five LLMs with source citation tracking
AI competitive research
5 domains on Core and 15 on Growth, with unlimited reports
Local marketing
3 business locations, 1,500 local and map-pack keywords, listings sync to 100-plus directories
Content Editor
25 SEO article briefs a month on Core, 50 on Growth, with an AI writer
Report Builder
10 scheduled or manual reports on Core, 30 on Growth, plus guest links for client access
Share of Voice
Estimated share of organic traffic against competitors across your tracked keywords

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does SE Ranking cost?

Core is 129 USD a month, or 103.20 USD a month billed annually. Growth is 279 USD a month, or 223.20 USD billed annually. Annual billing is a flat 20 percent saving charged upfront. Enterprise is quoted by sales.

How does the price change with keyword volume?

Core includes 2,000 daily keyword targets and Growth 5,000. Beyond that you buy extra keywords from 22.40 USD a month on Core and from 32 USD on Growth rather than being forced onto the next tier. A keyword is counted once per search engine, so thirty keywords across two engines uses sixty targets.

What is the difference between Core and Growth?

Growth triples projects to 30, raises daily keyword targets from 2,000 to 5,000 and prompts from 100 to 250, gives 3 manager seats instead of 1, lifts audit capacity from 250,000 to 2 million pages a month, raises on-page checks from 50 to 1,000, adds page changes monitoring, guest links, historical data across the project lifetime and dedicated support.

Does SE Ranking have a free plan?

No. There is a 14-day trial with no credit card required, but no permanently free tier.

What do the add-ons cost?

Agency Pack for white-label reporting and client seats is 69 USD a month on annual billing only. The AI Search toolkit is 89 USD monthly or 71.20 USD billed annually. The API add-on is 45 USD a month, annual billing only.

Does it track rankings daily?

Yes, daily on both published tiers, through the full Google Top 100. Moz and Ahrefs both refresh rankings weekly.

Keep looking

Where to go from SE Ranking

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Softwr does not host reviews and shows no star rating for SE Ranking, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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