SEO · alternatives
Alternatives to SE Ranking
24 seo tools sit alongside SE Ranking in this directory. Below is what separates each from SE Ranking on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 7
- Cheaper to start
- 7
- SE Ranking starts at
- $129/month
Why people look past SE Ranking
Only what the record supports. Each point below is a figure on the SE Ranking entry measured against the tools listed beside it.
It costs more than the category median
SE Ranking starts at $129/month. Across the 6 seo tools listed beside it that publish a price, the median entry point is $72/month.
There is no free tier
The record for SE Ranking carries no free tier, so evaluating it means paying first. 7 of the 24 alternatives below can be used without paying.
Cost climbs steeply across the tiers
SE Ranking publishes 4 tiers, from $129/month up to On request. Teams that outgrow the entry plan can find the next rung a large step, the SE Ranking pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
- Can be used without paying; SE Ranking cannot.
- Starts $11.670000000000002 a month cheaper, at $117.33/month.
- Sold on a subscription model rather than Per month by tracked keywords and projects.
- 5 tiers to SE Ranking's 4.
The enterprise platform for AI & search visibility
- Sold on a usage-based model rather than Per month by tracked keywords and projects.
Audit web page performance and quality
- Can be used without paying; SE Ranking cannot.
- Starts $129 a month cheaper, at Free.
- Sold on a free model rather than Per month by tracked keywords and projects.
- 1 tier to SE Ranking's 4.
Desktop crawler for technical SEO audits and site analysis
- Can be used without paying; SE Ranking cannot.
- Starts $70 a year dearer, at £199/year.
- Sold on a subscription model rather than Per month by tracked keywords and projects.
- 2 tiers to SE Ranking's 4.
WordPress SEO plugin with a free tier that undercuts Yoast on schema and feature count
- Can be used without paying; SE Ranking cannot.
- Sold on a Freemium, paid tiers billed annually only model rather than Per month by tracked keywords and projects.
Google's free tool for monitoring how a site appears in Search
- Can be used without paying; SE Ranking cannot.
- Sold on a Open source, no licence fee model rather than Per month by tracked keywords and projects.
- 1 tier to SE Ranking's 4.
Every SE Ranking alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| SE Ranking (this page) | $129/month | Per month by tracked keywords and projects | 4 | |
| SEMrushDo SEO, content marketing, competitor research, PPC and social media marketing from just one platfor | Free, then $117.33/month | Subscription | 5 | vs SE Ranking |
| ConductorThe enterprise platform for AI & search visibility | On request | Usage-based | - | vs SE Ranking |
| LighthouseAudit web page performance and quality | Free | Free | 1 | vs SE Ranking |
| Screaming Frog SEO SpiderCrawl websites for SEO issues | Free, then £199/year | Subscription | 2 | vs SE Ranking |
| Rank Math | Free | Freemium, paid tiers billed annually only | 4 | vs SE Ranking |
| Google Search Console | Free | Open source, no licence fee | 1 | vs SE Ranking |
| Yoast SEO | Free | Freemium, per site per year | 2 | vs SE Ranking |
| MarketMuse | Free | Freemium | 4 | vs SE Ranking |
| Mangools | On request | Per month by usage volume | 3 | vs SE Ranking |
| OnCrawl | On request | Quote | 1 | vs SE Ranking |
| Linkody | On request | Per month by tracked domains and backlinks | 5 | vs SE Ranking |
| AccuRanker | On request | Per month by tracked keyword count | 3 | vs SE Ranking |
| Keyword Insights | On request | Per month by credit volume, with pay-as-you-go available | 3 | vs SE Ranking |
| Advanced Web Ranking | On request | Per month by tracked keyword count | 3 | vs SE Ranking |
| Nightwatch | On request | Per month by tracked keywords, sites and AI usage volume | 3 | vs SE Ranking |
| Wincher | On request | Quote | 1 | vs SE Ranking |
| SISTRIX | On request | Quote | 1 | vs SE Ranking |
| Botify | On request | Quote | 1 | vs SE Ranking |
| seoClarity | On request | Quote | 1 | vs SE Ranking |
| Lumar | On request | Quote | 1 | vs SE Ranking |
| SpyFu | $29/month | Subscription | 3 | vs SE Ranking |
| Majestic | $41.67/month | Subscription | 3 | vs SE Ranking |
| Sitebulb | $95/month | Subscription | 3 | vs SE Ranking |
| Frase | $49/month | Subscription | 4 | vs SE Ranking |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the SE Ranking badges page.
Cheaper ways to solve the same problem
Free to start (7)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- SEMrush , Free, then $117.33/month
- Lighthouse , Free
- Screaming Frog SEO Spider , Free, then £199/year
- Rank Math , Free
- Google Search Console , Free
- Yoast SEO , Free
- MarketMuse , Free
Cheaper than SE Ranking (7)
Entry price under SE Ranking's $129/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- SEMrush , Free, then $117.33/month
- Lighthouse , Free
- MarketMuse , Free
- SpyFu , $29/month
- Majestic , $41.67/month
- Sitebulb , $95/month
- Frase , $49/month
What you would be giving up
SE Ranking is most often brought in for tracking daily keyword positions across up to 10 client projects on the entry plan, auditing large sites, with 250,000 pages per month included on core and 2 million on growth, running seo reporting for an agency that needs more than one manager seat. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If SE Ranking is broadly right and the question is cost, the SE Ranking pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the SEO category lists everything the directory holds, and best seo tools ranks them.
SE Ranking runs on not recorded. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about SE Ranking alternatives
- What are the main alternatives to SE Ranking?
- 24 other seo tools are listed in this directory, led by SEMrush, Conductor, Lighthouse, Screaming Frog SEO Spider. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to SE Ranking?
- 7 of the alternatives listed here can be used without paying: SEMrush, Lighthouse, Screaming Frog SEO Spider, Rank Math, Google Search Console.
- Is there a cheaper alternative to SE Ranking?
- Yes. 7 of the alternatives below start under SE Ranking's $129/month: SEMrush at Free, then $117.33/month, Lighthouse at Free, MarketMuse at Free, SpyFu at $29/month.
- Why do people look for an alternative to SE Ranking?
- On the figures on record, 3 things stand out: it costs more than the category median; there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from SE Ranking?
- SE Ranking is most often brought in for tracking daily keyword positions across up to 10 client projects on the entry plan, auditing large sites, with 250,000 pages per month included on core and 2 million on growth, running seo reporting for an agency that needs more than one manager seat. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to SE Ranking?
- None of the seo tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these SE Ranking alternatives chosen?
- They are the tools filed in the same category, SEO, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare SE Ranking against one of these directly?
- Every alternative below has a side-by-side page against SE Ranking covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every seo tool?
- No. It covers what this directory holds in the SEO category, 24 tools beside SE Ranking. The category page lists the rest of the catalogue as it grows.